Gyaru

Gyaru (from the English word “gal”) is a Japanese subculture and fashion style characterized by an over-the-top westernized feminine look and “frivolous” behavior like partying at clubs. Gyaru fashion is defined by showy clothing, heavy tanning, bleached or dyed hair, and lots of makeup. Gyaru culture and style developed as a rebellion against traditional Japanese cultural and beauty standards.

Two Gyaru girls

there are multiple substyles of the Gyaru style, such as the Hime Gyaru, Hime gyarus often wear dresses and skirts with soft pinks, whites, reds, yellows etc, they are usually seen with bows and frills on their clothes