Microbrand watches
Type of wristwatch company with low output
Microbrand watches are wristwatches made by small, independent watch companies. [1][2]
History change
Microbrands, synonymous with the microbrand watch industry, also refer more broadly to small-scale brands recognized primarily in niche communities and among hobbyists.
The inception of microbrands occurred in the early to mid-2000s,[3][4] coinciding with the rise of the Internet. This technological development allowed these brands to distribute their watches directly to consumers through e-commerce channels, eliminating the need for traditional luxury-associated overheads such as retail locations and extensive marketing budgets.[5]
References change
- ↑ M, Shony (2023-04-16). "Microbrand Watches: What You Need to Know -". Microbrand Watch World. Retrieved 2024-02-03.
- ↑ Stacey, James. "In-Depth: Understanding The Rise Of The Microbrands". Hodinkee. Retrieved 2024-02-03.
- ↑ "What defines a Microbrand Watch Company - Borealis Watch Company". www.borealiswatch.com. Retrieved 2024-02-03.
- ↑ "A Brief Guide to Excellent Watch Microbrands". InsideHook. Retrieved 2024-02-03.
- ↑ "Microbrands vs. Independent Watchmakers: The Rise of Microbrands". TheWatchMuse. Archived from the original on 2023-04-06. Retrieved 2024-02-03.