Social media marketing
use of social media platforms and websites to promote a product or service
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2]
Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.[3][4]
References
change- ↑ Felix, R., Rauschnabel, P.A.; Hinsch, C. (2016). "Elements of Strategic Social Media Marketing: A Holistic Framework". Journal of Business Research. 70: 118–126. doi:10.1016/j.jbusres.2016.05.001.
{{cite journal}}: CS1 maint: multiple names: authors list (link) - ↑ Shaltoni, AM (2016-07-01). "E-marketing education in transition: An analysis of international courses and programs". The International Journal of Management Education. 14 (2): 212–218. doi:10.1016/j.ijme.2016.04.004. ISSN 1472-8117.
- ↑ "Social Media Marketing In 2024: The Ultimate Guide – Forbes Advisor". www.forbes.com. Retrieved 2024-04-24.
- ↑ "Social Media Marketing Guide". magicsmm.com. Retrieved 2024-04-24.