Internet celebrity

An internet celebrity (or social media celebrity) is a person who becomes famous on the internet or social media. They are also called social media influencers or internet personalities. Social media allows people to quickly become famous around the world.

Today, internet celebrities are found on social media websites such as Facebook, YouTube, Instagram, WeChat, TikTok, QQ, Snapchat, Telegram, Twitter, Twitch, and Reddit.^[1] Many internet celebrities such as Charli D'Amelio, Addison Rae, Bella Poarch and Lil Tay also have careers in music or acting.

Some internet celebrities promote a particular lifestyle or activity. They can help create trends/fads in fashion, cooking, technology, traveling, video games, movies, Esports, politics, music, sports, entertainment, etc.^[2] Some companies will pay them to advertise products.

References

↑ "Most used social media 2021". Statista. Archived from the original on 2019-09-17. Retrieved 2021-08-23.
↑ Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820. Archived from the original on 2020-08-09. Retrieved 2020-09-24.

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[1] "Most used social media 2021". Statista. Archived from the original on 2019-09-17. Retrieved 2021-08-23.

[2] Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820. Archived from the original on 2020-08-09. Retrieved 2020-09-24.

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