American multi-level marketing company

Amway (short for "American Way"; /ˈæmw/) is an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products.[1][2][3] Amway and its sister companies under Alticor reported sales of $9.5 billion in 2015.[4]

Amway Headquarters in Ada Township, Michigan

It conducts business through a number of affiliated companies in more than a hundred countries and territories. Amway was ranked No. 29 among the largest privately held companies in the United States by Forbes in 2015 based on revenue, and No. 1 among multi-level marketing companies by Direct Selling News in 2016.[5][6][7]

It was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada Township, Michigan.


  1. Xardel, Dominique (1993). The Direct Selling Revolution. Understanding the Growth of the Amway Corporation. Blackwell Publishing. pp. 1–4. ISBN 978-0-631-19229-9.
  2. "About Amway – Global Leader in Direct Selling". June 23, 2011. Archived from the original on April 18, 2009. Retrieved July 9, 2011.
  3. "The Times 100 Business Case Studies: Amway – Direct selling and supply chain". February 22, 2008. Archived from the original on December 20, 2007. Retrieved July 9, 2011.
  4. "Amway's 2015 revenues fall to lowest level in 5 years". MLive.
  5. "Amway on the Forbes Largest Private Companies List". Forbes. October 1, 2014. Retrieved July 19, 2015.
  6. Amway (uk) – Who is Amway? Archived March 16, 2009, at the Wayback Machine
  7. "2016 DSN Global 100 List — Direct Selling News". Archived from the original on 2016-04-11. Retrieved 2016-10-10.