Billabong is an Australian brand of surf clothing which is popular with young people, in particular the Australian surf community, however, more recently of the skating, and other sporting communities.
Billabong started in the Gold Coast in 1973 when surfing culture in Australia was popular. Surfers Gordon and Rena Merchant wanted to create board shorts that were strong enough to withstand the weather conditions of surfing. The name Billabong comes from the Wiradjuri word 'bilaban', which means a creek that runs during the rainy season .
Billabong is known for their brand mottos "Life's better in boardshorts" and "A bikini kinda life".