Catch It, Bin It, Kill It

British public health slogan

"Catch It, Bin It, Kill It" is a campaign slogan used in the United Kingdom. It is used to support having good hygiene. It does this by suggesting people always have tissues to use if they cough or sneeze. In 2007, after evidence that hand hygiene can help against the spread of flu. It was used in many places.

The poster

In 2009, the slogan received a lot of attention because the government funded it being used around the nation. This was in response to the 2009 flu pandemic caused by swine flu. They also studied how well the slogan worked. They said it helped promote good hygiene.[1] The Medical Research Council also did a trial to show the slogan helped.

The phrase and poster was used again by PHE in other campaigns. The British government used it during the COVID-19 pandemic.


  1. UCL (25 August 2009). "Researchers win grant to study attitudes to swine flu". UCL News. Retrieved 4 March 2020.