The wine industry in Bordeaux has economic problems. It faces fierce competition from New World wines. Also, the French drink less wine nowadays.
In 2004, exports to the U.S. dropped 59% in value over the previous year. Sales in Britain dropped 33% in value during the same period. The UK, a major market, now imports more wine from Australia than from France. Chilean red wine is also extremely popular now.
Probably there is no single reason for these changes. Bordeaux wines are almost always blends from two or more types of vine. Many New World wines are single vine strains such as Cabernet Sauvignon, Merlot, Pinot noir, Syrah (Shiraz), and the white wine grapes Chardonnay and Sauvignon blanc. Bottles labelled by type of grape (and so by taste) has caught on with the public. Also, the cheaper French wines are much more expensive when exported. All wines and spirits into countries like the UK are heavily taxed. A cheap French (or Spanish or Italian) wine which might sell in at home fore under £1, will sell for £4 or more in the UK. Customers have evidently decided that wine from elsewhere is a better deal.
The situation is quite different for sophisticated Bordeaux wines. The Waitrose wine list for 2015/16 lists 11 red Bordeaux wines which sell for over £100 a bottle, and the top prices are:
- Château Lafite Rothschild 2007 Pauillac Premier Cru Classé: £750 per bottle
- Château Mouton Rothschild 2009 Pauillac Premier Grand Cru Classé: £900 per bottle.
- In French the word clairet means pale.
- Waitrose wine, beer & spirits list 20015/16, p88.