Culture jamming
anti-consumerist social movements tactic to disrupt or subvert media culture
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Culture jamming is a tactic by consumer social movements to either disrupt or subvert mainstream cultural institutions. It is also intended to expose dubious or substandard political thoughts on commercial culture. The tactics of culture jamming include refiguring fashion statements, product image and logos as means to challenge ideas about what is cool.
The term "culture jamming" was first used around 1984.
