Decathlon (retailer)

French multinational sporting goods store chain

Decathlon SE is a French sporting goods retailer founded by Michel Leclercq in 1976. It is the largest sporting goods retailer in the world, with over 2,080 stores in 56 countries and regions.[1][2] The company manages its research, design, production, logistics, and distribution in-house, partners with global suppliers, and markets its own brands directly to consumers in Decathlon-branded big-box stores.

Company typePrivate
FounderMichel Leclercq



Decathlon started with a store in Lille, France,[3] and expanded abroad to Germany in 1986, Spain in 1992, Italy in 1993, Belgium in 1997,[4] and many other countries in subsequent years.[5] The company employs more than 87,000 staff from 80 different nationalities and markets its products under more than 20 brands.[6] Its research and development facilities are located across France, where the company develops its product designs, registering up to 40 patents per year.[7] In January 2022, Decathlon named Barbara Martin Coppola as its new global CEO.[8] Decathlon is an official partner of the Paris 2024 Olympic and Paralympic Games.[9]


  1. "DECLARATION OF EXTRA FINANCIAL PERFORMANCE 2020". Decathlon Group. Retrieved 24 January 2022.
  2. "Largest Sporting Goods Retailer, Decathlon Boosts Ground-Level Distribution Visibility with LogiNext". Business Wire. 28 September 2017.
  3. "Sporting Goods Retailer 'Decathlon' Launches Rapid Cross-Canada Superstore Expansion [Feature]". RETAIL INSIDER. 28 August 2019. Retrieved 2020-04-16.
  4. "Decathlon klaar voor drie nieuwe winkels". De Standaard (in Flemish). Retrieved 2021-01-11.
  5. "Tarihimiz". Retrieved 2021-09-10.
  6. "Our Passion Brands".
  7. "Decathlon Innovation and Research". Decathlon Group R&D. Decathlon S.A. Archived from the original on 15 October 2014. Retrieved 15 May 2015.
  8. "Nomination Direction Générale du groupe Decathlon". Decathlon Presse et Media (in French). Retrieved 2022-01-26.
  9. "Decathlon official partner of Paris 2024 Olympics and Paralympics". (in French).