Denim is a very strong kind of cloth. Denim has been used in the United States since the late 18th century. The word comes from the name of a cloth called serge. Serge was first made in the French town of Nîmes (de Nîmes)), by the André family. First called serge de Nîmes, the name was soon shortened to denim.
Denims are highly popular throughout India. Before in celebrations, formal wear was obvious. These days in many functions and even in workplaces, there is no shortage of people donning denims. International brand skinny jeans available in Asia and the market sees introduction of new styles. | url =
- Bellis, Mary. "Levi Strauss - The History of Blue Jeans". About.com. The New York Times Company. Retrieved 2010-08-04.
"Levi Strauss had the canvas made into waist overalls. Miners liked the pants, but complained that they tended to chafe. Levi Strauss substituted a twilled cotton cloth from France called "serge de Nîmes." The fabric later became known as denim and the pants were nicknamed blue jeans." In French of Nîmes or De Nîmes shortened to Denim
- "Jeansbeetles.com". Retrieved 2010-08-04.