Ego depletion

psychological theory

Ego depletion is the idea that people get tired of making decisions because it is a neuro-chemical process that requires energy.[1]

References

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  1. Baumeister, R. F.; Bratslavsky, E.; Muraven, M.; Tice, D. M. (1998). "Ego Depletion: Is the Active Self a Limited Resource?" (PDF). Journal of Personality and Social Psychology. 74 (5): 1252–1265. doi:10.1037/0022-3514.74.5.1252. PMID 9599441.