Fangchengbao
Fangchengbao is a Chinese luxury electric vehicle brand established by BYD Auto, with its products marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. The brand was launched in June 2023 and focuses on high-performance SUVs, designed for both off-road and track use.
| Product type | Automobiles | ||||||
|---|---|---|---|---|---|---|---|
| Owner | BYD Auto | ||||||
| Country | China | ||||||
| Introduced | 2023 | ||||||
| Markets | China | ||||||
| Website | fangchengbao.com | ||||||
| Chinese name | |||||||
| Simplified Chinese | 方程豹 | ||||||
| Traditional Chinese | 方程豹 | ||||||
| Literal meaning | Formula leopard | ||||||
| |||||||
History
changeFangchengbao was introduced in June 2023 by BYD Auto as one of two new vehicle brands, alongside Yangwang, which debuted in January of the same year.[1][2] while The brand's name, translates to "Formula Leopard," and the logo reflects its mathematical concept.[3] Fangchengbao's first vehicle, the Bao 5, was launched at the Chengdu Auto Show in August 2023, and The Bao 5 was built on a custom-designed body-on-frame platform known as DMO (Dual Mode Off-road).[4]
In September 2023, production of the Bao 5 began, and it was officially launched in China in November 2023.[5][6] The model quickly gained popularity, with over 10,000 orders placed within three days of its debut.[7] in April 2024, at the Beijing Auto Show, Fangchengbao revealed its expansion plans, including the introduction of the Bao 8 flagship SUV, the Bao 3 compact SUV, and the Super 9 sports car prototype.[8]
In June 2024, Fangchengbao launched the Bao 3, an affordable battery electric SUV.[9] Also the brand began recruiting dealerships across China, in mid-2024, Fangchengbao had already sold 20,000 vehicles in China within just six months.[10]
However, the company faced some challenges in July 2024 when it lowered the price of the Bao 5 by 50,000 yuan to improve its competitiveness against rival brands, notably Great Wall Motor's Tank series. The price cut led to protests from early buyers, some of whom were dissatisfied with the price change after having waited months for delivery. Protesters displayed banners with statements such as, "I waited 3 months for car delivery, then Fangchengbao cuts 50,000 yuan in one day. I should have bought a Tank instead."[11][12][13]
Models
change- Fangchengbao Bao 5 (2023–present), mid-size SUV, PHEV
- Fangchengbao Bao 8 (2024–present), full-size SUV, PHEV
- Fangchengbao Tai 3 (upcoming), compact SUV, BEV
-
Fangchengbao Bao 5 -
Fangchengbao Bao 8
.jpg)
Concept models
change- Fangchengbao Super 3, concept, battery electric compact SUV with roof rack-mounted drone hangar, later turned into production model as Tai 3
- Fangchengbao Super 9 concept, battery electric supercar
-
Fangchengbao Super 3 -
Fangchengbao Super 9
References
change- ↑ Petkovic, Dalibor (2023-11-13). "BYD's Fang Cheng Bao Bao 5 gets over 10,000 orders in three days of sales". CarNewsChina.com. Retrieved 2024-01-20.
- ↑ Zhang, Phate (November 8, 2022). "BYD finalizes Chinese name for its premium car brand". CnEVPost.
- ↑ Kang, Lei (2023-07-14). "BYD's new brand Fang Cheng Bao unveils logo". CnEVPost. Retrieved 2024-10-13.
- ↑ Opletal, Jiri (2023-11-09). "BYD's Fang Cheng Bao Bao 5 SUV launched and proved BYD's incredible cost control". CarNewsChina.com. Retrieved 2023-11-16.
- ↑ Petkovic, Dalibor (2023-09-27). "The first BYD's Fang Cheng Bao Bao 5 rolls off production line". CarNewsChina.com. Retrieved 2024-10-13.
- ↑ Opletal, Jiri (2023-11-09). "BYD's Fang Cheng Bao Bao 5 SUV launched and proved BYD's incredible cost control". CarNewsChina.com. Retrieved 2024-10-13.
- ↑ Petkovic, Dalibor (2023-11-13). "BYD's Fang Cheng Bao Bao 5 gets over 10,000 orders in three days of sales". CarNewsChina.com. Retrieved 2024-10-13.
- ↑ Andrews, Mark (2024-04-19). "Fang Cheng Bao Bao 8 to go on sale Q3 priced around 500,000 yuan". CarNewsChina.com. Retrieved 2024-10-13.
- ↑ Chen, Dong Yi (2024-06-14). "BYD's Fang Cheng Bao Bao 3 all-electric SUV official images released". CarNewsChina.com. Retrieved 2024-10-13.
- ↑ Zhang, Phate (2024-04-16). "BYD Fang Cheng Bao unveils new model Bao 8 and 2 concept cars". CnEVPost. Retrieved 2024-10-13.
- ↑ Leung, Adrian (2024-08-02). "BYD's Fang Cheng Bao faces backlash after drastic price cut". CarNewsChina.com. Retrieved 2024-08-02.
- ↑ "方程豹豹5降价5万，老车主拉横幅，登上投诉榜榜首" [Fangcheng Baobao 5 price cut by 50,000 yuan, old car owners put up banners and topped the complaint list]. Sina Finance. 2024-08-01. Retrieved 2024-08-02.
- ↑ "比亚迪方程豹推出新战略掀起越野市场价格波澜 _ 东方财富网" [BYD Formula Leopard launches new strategy to stir up price fluctuations in the off-road market]. Eastmoney Finance. 2024-07-31. Retrieved 2024-08-02.