New Zealand company

HealthPost is a New Zealand-based online retailer specialising in natural health and beauty products.[1][2][3][4][5]

Company typeOnline retailer
IndustryHealth and wellness
FounderLinley Butler
Area served
ProductsNatural health products, beauty products, eco-living, health food & drink
ServicesOnline retailer



HealthPost is an online retailer specialising in natural health, beauty, and health food products. The company has expanded its operations through partnerships with various technology and logistics firms.[5][6][7]

Established in 1988 by Linley Butler, HealthPost is based in Collingwood, Golden Bay. Originally, it operated as a mail-order company for natural-health products in New Zealand, notably for rural women.[8] In 2002, it launched an online retail platform.[6]

In 2009, Linley gave the leadership of the business to her children Abel and Lucy.[8]

HealthPost was named a finalist in the 2021 Sustainable Business Awards.[9][10][11]

In 2023, the company earned B Corporation certification.[3][2][3][4][5][8]

In 2023, the company also appeared on the long running television series Country Calendar [12]


  1. "HealthPost". Archived from the original on 2023-08-21. Retrieved 2023-08-17.
  2. 2.0 2.1 "Our Story | Health & Wellness Store | HealthPost NZ". Retrieved 2023-08-17.
  3. 3.0 3.1 3.2 "HealthPost - Certified B Corporation - B Lab Global". Retrieved 2023-08-17.
  4. 4.0 4.1 "Small business: Remote location no barrier for retailer". NZ Herald. 2023-08-18. Retrieved 2023-08-17.
  5. 5.0 5.1 5.2 "Healthpost". Moustache Republic. Retrieved 2023-08-17.
  6. 6.0 6.1 "HealthPost Case Studies".
  7. Sharma, Soumya (2023-05-05). "HealthPost acquires Australian retailers Flora & Fauna and Nourished Life". Retail Insight Network. Retrieved 2023-08-17.
  8. 8.0 8.1 8.2 "How a Golden Bay mum's mail-order business became HealthPost, an online mecca for health products". thisNZlife. 2019-11-26. Retrieved 2023-08-17.
  9. "HealthPost – 2021 Awards finalist". Retrieved 2023-08-17.
  10. Townshend, Katie (2021-11-01). "Golden Bay business HealthPost double finalist in sustainability awards". Stuff. Retrieved 2023-08-17.
  11. "Sustainability in a pandemic: the unsung business heroes of NZ". Stuff. 2021-11-03. Retrieved 2023-08-17.
  12. "TVNZ+ Country Calendar". Retrieved 2023-10-02.

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