British online video on demand service

ITVX, (previously called ITV Hub), is an online service developed by ITV which lets you catch up on the last week's television and radio. The service can be used from computers on the ITV website. It can also be used from games consoles, cable television, smart phones and tablets.

Type of site
OTT streaming platform
Available inEnglish
Area servedUnited Kingdom except northern and central Scotland (ITV1 programming)
United Kingdom (ITV2, ITV3, ITV4, ITVBe, FAST channels, and licensed programming)
ParentITV Consumer Limited (ITV plc) Edit this at Wikidata
  • 5 December 2008; 15 years ago (5 December 2008) as ITV Player
  • 23 November 2015; 8 years ago (23 November 2015) as ITV Hub
  • 18 November 2022; 18 months ago (18 November 2022) as ITVX

ITV Hub was launched on 25 June 2008, On 18 November 2022 it was renamed to ITVX.[1]


  1. Yossman, K. J. (15 November 2022). "ITV Rebrands Channels Ahead of Streaming Service ITVX Launch". Variety. Retrieved 24 December 2023.

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