Keebler Company
Second largest cookie and cracker manufacturer in the United States
The Keebler Company is an American cookie and former cracker manufacturer. It was founded in 1853. It has produced many baked snacks, advertised with the Keebler Elves. The brand is now owned by Ferrero SpA. Its slogans have included "Uncommonly Good" and "a little elfin magic goes a long way".