L'Oréal
international cosmetics and beauty company
L'Oréal is a cosmetics conglomerate headquartered in Clichy, France, with a presence in more than 130 countries. The company was founded in 1909 by Eugène Schueller as the Société Française de Teintures Inoffensives pour Cheveux.
ISIN | FR0000120321 |
---|---|
Industry | Q112166087 |
Founded | 1909 |
Headquarters | |
Revenue | 41,182,500,000 Euro (2023) |
8,143,300,000 Euro (2023) | |
6,184,000,000 Euro (2023) |
History
changeEugene Schueller became famous as the inventor of the formula for coloring hair. It was his discovery in 1907 of a formula to safely dye hair blond that brought him success[1].
By World War II, the company was growing rapidly, thanks to its use of both chemical innovation and extensive use of advertising as a lever for growth.
L'Oréal Group Brands
changeProfessional cosmetics
change- L'Oréal Professionnel
- Kerastase
- L'Oréal Technique
- Matrix
- Mizan
- Redken
- Keraskin Aesthetics
- Shu Uemura Art of Hair
- PureOlogy
Popular cosmetics
change- L'Oreal Paris
- Garnier
- Maybelline New York
- Softsheen Carson
- Le Club des Créateurs de Beauté
- Gloria Vanderbilt Perfumes
- Harley Davidson Perfumes
Selective cosmetics
change- Biotherm
- Cacharel, Giorgio Armani
- Helena Rubinstein
- Kiehl's since 1851
- Lancome
- Paloma Picasso
- Ralph Lauren
- Shu Uemura
- Viktor & Rolf
- Diesel
- Lanvin
- Guy Laroche
- Yves Saint Laurent
- Stella McCartney
- Boucheron
- Oscar de la Renta
- Ted Lapidus
- Jacques Fath
- Yue Sai
- Martin Margiela House
- NYX Cosmetics
Active cosmetics
change- Vichy Laboratories
- La Roche-Posay
- Skinceuticals
- Other
- Sanofi
- Roger & Gallet
- Ombrellas
- Cerave
- Decleor
The Body Shop
change- The Body Shop (the brand has not been part of the L'Oréal group since 2006)
Employeers of L'Oréal
change- Kate Moss
- Andie MacDowell
- Beyoncé Knowles
- Penélope Cruz
- Milla Jovovich
- Jane Fonda
- Aishwarya Rai
- Claudia Schiffer
- Jessica Biel
- Scarlett Johansson
- Eva Longoria
- Matthew Fox
- Jennifer Lopez
- Najwa Karam
- Magdalena Mielcarz
- Grażyna Torbicka
- Hailey Bieber
- Hande Ercel[2]
References
change- ↑ Sergiusz Prokurat (2015), "The color of money, or a fortune made on hair dyes", Unusual beginnings of well-known companies, Warsaw: PWN, p. 166–184, ISBN 978-83-01-18186-4
- ↑ Hande Erçel for L’Oréal Paris, pl.pinterest.com.