L'Oréal

international cosmetics and beauty company

L'Oréal is a cosmetics conglomerate headquartered in Clichy, France, with a presence in more than 130 countries. The company was founded in 1909 by Eugène Schueller as the Société Française de Teintures Inoffensives pour Cheveux.

L'Oréal
ISINFR0000120321 Edit this on Wikidata
IndustryQ112166087 Edit this on Wikidata
Founded1909
Headquarters
France Edit this on Wikidata
Revenue41,182,500,000 Euro (2023) Edit this on Wikidata
8,143,300,000 Euro (2023) Edit this on Wikidata
6,184,000,000 Euro (2023) Edit this on Wikidata

History

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Eugene Schueller became famous as the inventor of the formula for coloring hair. It was his discovery in 1907 of a formula to safely dye hair blond that brought him success[1].

By World War II, the company was growing rapidly, thanks to its use of both chemical innovation and extensive use of advertising as a lever for growth.

L'Oréal Group Brands

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Professional cosmetics

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  • L'Oréal Professionnel
  • Kerastase
  • L'Oréal Technique
  • Matrix
  • Mizan
  • Redken
  • Keraskin Aesthetics
  • Shu Uemura Art of Hair
  • PureOlogy
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  • L'Oreal Paris
  • Garnier
  • Maybelline New York
  • Softsheen Carson
  • Le Club des Créateurs de Beauté
  • Gloria Vanderbilt Perfumes
  • Harley Davidson Perfumes

Selective cosmetics

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  • Biotherm
  • Cacharel, Giorgio Armani
  • Helena Rubinstein
  • Kiehl's since 1851
  • Lancome
  • Paloma Picasso
  • Ralph Lauren
  • Shu Uemura
  • Viktor & Rolf
  • Diesel
  • Lanvin
  • Guy Laroche
  • Yves Saint Laurent
  • Stella McCartney
  • Boucheron
  • Oscar de la Renta
  • Ted Lapidus
  • Jacques Fath
  • Yue Sai
  • Martin Margiela House
  • NYX Cosmetics

Active cosmetics

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  • Vichy Laboratories
  • La Roche-Posay
  • Skinceuticals
  • Other
  • Sanofi
  • Roger & Gallet
  • Ombrellas
  • Cerave
  • Decleor

The Body Shop

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  • The Body Shop (the brand has not been part of the L'Oréal group since 2006)

Employeers of L'Oréal

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References

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  1. Sergiusz Prokurat (2015), "The color of money, or a fortune made on hair dyes", Unusual beginnings of well-known companies, Warsaw: PWN, p. 166–184, ISBN 978-83-01-18186-4
  2. Hande Erçel for L’Oréal Paris, pl.pinterest.com.

Other websites

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