Open main menu

Marketing

activities to gain and keep customers, providing value to them through offerings and communication about offerings
Wikibooks
Wikibooks has more about this subject:

Marketing is activity that connects producers with customers.

DefinitionsEdit

  • Exchange value and building strong relationship with customer.
  • Marketing-" To create, grow, develop, maintain, defend, and own markets".
  • An approach to business that seeks to identify, anticipate, and satisfy customers needs.[1]
  • Al Ries and Jack Trout defined marketing as simply "war" between competitors.
  • At a macro level, marketing is the process of raising the standards of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.

ReferencesEdit

  1. "What Is Marketing?" marketingprofs.com