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activities to gain and keep customers, providing value to them through offerings and communication about offerings Marketing is individual and organizational activities that facilitate and experdite satisfying exchange relationship.
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Marketing is activity that connects producers with customers.


  • Exchange value and building strong relationship with customer.
  • Marketing-" To create, grow, develop, maintain, defend, and own markets".
  • An approach to business that seeks to identify, anticipate, and satisfy customers needs.[1]
  • Al Ries and Jack Trout defined marketing as simply "war" between competitors.
  • At a macro level, marketing is the process of raising the standards of living, by identifying the existing problems and unsatisfied needs of people and then satisfying that need with a product/service that delivers value to the customer.


  1. "What Is Marketing?"