object that is supposed to bring good luck or that is used for symbolize an organization and particular event

A mascot is any person, animal, or object thought to bring luck, or used to symbolize a group. Many schools and sports teams have a mascot, and so do some corporations or products. For example, the mascot of the Sacramento Kings is a lion, and the mascot of Geico is a gecko.

Wenlock and Mandeville, the mascots of the 2012 Olympic Games

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  Media related to Mascots at Wikimedia Commons