Nature Valley

division of General Mills

Nature Valley is a brand of granola bar. They are owned by General Mills.[1]

Nature Valley
TypeGranola bar
OwnerGeneral Mills
CountryUnited States
Introduced1975; 49 years ago (1975)
Tagline"We are better outside"

Nature Valley claims to have made the world's first granola bar in 1975 but it has also been disputed that the real inventor was Simcoe president Stanley Mason.[2][3][4] Nature Valley is popular in the United States. It was the most popular brand of granola bar in the US in a 2023 poll.[5]

Aside from the original flavor, Nature Valley also have Fruit & Nut bars, protein bars, muffin, and water bars. They come in many different flavors.[6]

References change

  1. "Our Brands: Nature Valley". General Mills. Retrieved April 10, 2024.
  2. "About Us". Nature Valley. Retrieved April 10, 2024.
  3. "From the archives: Inventor Stanley Mason brought you everything from disposable diapers to squeezable ketchup (Sept. 1997)". Connecticut Magazine. Retrieved April 10, 2024.
  4. "National Granola Bar Day - January 21, 2025". National Today. Retrieved April 10, 2024.
  5. "Sales of the leading granola bar brands of the U.S. 2023". Statista. Retrieved April 10, 2024.
  6. "Break into Our Bars". Nature Valley. Retrieved April 10, 2024.

Other website change