Nature Valley
division of General Mills
Nature Valley is a brand of granola bar. They are owned by General Mills.[1]
 | |
| Product type | Granola bar |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | 1975 |
| Markets | Worldwide |
| Tagline | "We are better outside" |
| Website | naturevalley.com |
Nature Valley claims to have made the world's first granola bar in 1975 but it has also been disputed that the real inventor was Simcoe president Stanley Mason.[2][3][4] Nature Valley is popular in the United States. It was the most popular brand of granola bar in the US in a 2023 poll.[5]
Aside from the original flavor, Nature Valley also have Fruit & Nut bars, protein bars, muffin, and water bars. They come in many different flavors.[6]
References
change- ↑ "Our Brands: Nature Valley". General Mills. Retrieved April 10, 2024.
- ↑ "About Us". Nature Valley. Retrieved April 10, 2024.
- ↑ "From the archives: Inventor Stanley Mason brought you everything from disposable diapers to squeezable ketchup (Sept. 1997)". Connecticut Magazine. Archived from the original on April 10, 2024. Retrieved April 10, 2024.
- ↑ "National Granola Bar Day - January 21, 2025". National Today. Retrieved April 10, 2024.
- ↑ "Sales of the leading granola bar brands of the U.S. 2023". Statista. Retrieved April 10, 2024.
- ↑ "Break into Our Bars". Nature Valley. Retrieved April 10, 2024.
