mode of social communication that aims to influence someone else's beliefs, attitudes, or intentions

Persuasion is a form of influence. It is the way to get people to agree with an idea, attitude, or action by rational and emotional means. It is a problem-solving strategy and relies on "appeals" rather than force.

English Wiktionary
English Wiktionary
The English Wiktionary has a dictionary definition (meanings of a word) for: persuasion

Dissuasion is the process of convincing someone not to believe or act on something.

Methods of persuasion change

Aids to persuasion:

Other techniques, which may or may not work:

Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective: