Robert O. Peterson

American businessman and philanthropist

Robert Oscar Peterson (1916–1994) was an American businessman and philanthropist. As the founder of the Jack in the Box restaurant chain, he popularized the drive-through fast food restaurant concept. He is credited with being the first to pair the drive-through window with an intercom system for greater efficiency.[1] On April 18, 1994, Peterson died in San Diego, California of leukemia at age 78.[2]


  1. "Robert O. Peterson". NNDB. Soylent Communications. Retrieved 15 April 2015.
  2. Tony Perry (20 April 1994). "Robert O. Peterson, Founder of Jack in the Box Restaurants, Dies". Los Angeles Times. Retrieved 15 April 2015.