Seres Group

Seres Group Co., Ltd
Native name	赛力斯
Formerly	Sokon Group
Company type	Private
Traded as	Template:Sse
Industry	Automotive; Production systems;
Predecessors	Chongqing Baxian Fenghuang Electronic Factory (1986-1996) Chongqing Yu'an Shock Absorber Company (1996-2007) Chongqing Sokon Automobile (2007-2022)
Founded	September 1986; 37 years ago
Founders	Zhang Xinghai
Headquarters	Chongqing, China
Area served	Worldwide
Products	Automobiles, Motorcycle, commercial vehicles, auto parts
Owners	Chongqing Sokon Holding (25.19%); Dongfeng Motor Corporation (21.72%); Chongqing Yu'an Automotive Industrial (4.38%);
Number of employees	13,238
Subsidiaries	DFSK Motor; Seres; XGJAO Motorcycle; Yu'an Shock Absorber Company; Jinkang New Energy; Ruichi Automobile
Website	https://en.sokon.com/en/

SERES Group is a technology-driven manufacturing enterprise that was founded in 1986. With over 16,000 employees, SERES is a leading A-share listed company and one of China's top 500 enterprises.

Brands and products change

Seres change

Seres is a brand of electric vehicle owned by Seres Group. Since 2023, Seres brand has shifted to export brand while AITO became a domestic only brand.^[3]

AITO change

AITO is a brand that collaborates with Huawei for smart electric vehicle. Huawei is leads in the design of AITO models while Seres conducts in production.

The AITO brand was owned by Seres but was acquired by Huawei in June 2023.^[4]

Landian change

Landian is Seres brand for budget electric vehicles which unveiled in March 2023. The word Landian literally means blue electricity (蓝电) in Chinese.^[5]

Landian E5

Fengon change

Fengon (or DFSK Glory for foreign markets) formerly known as Dongfeng Fengguang (东风风光), is the sub-brand of Seres that produces passenger vehicles. Established in 2008, Fengon brand targets at affordable compact MPVs and SUVs. It used to be a joint-venture brand with Dongfeng Group but was fully acquired by Seres Group in 2022.

DFSK/Dongfeng Xiaokang (东风小康) change

The DFSK is a brand of Seres' that produces light commercial vehicles. It used to be a joint-venture brand with Dongfeng Group but was fully acquired by Seres Group in 2022.