Wikipedia

Silvio Santos

Brazilian media entrepreneur (1930–2024)

Senor Abravanel (12 December 1930 – 17 August 2024), known professionally as Sílvio Santos (pt),[1] was a Brazilian media businessman, television producer, and television host. He was the owner of SBT, the second largest television network in the country. His net worth was US$3.2 billion in 2020.[2]

Silvio Santos
Santos in 2019
Born
Senor Abravanel

(1930-12-12)12 December 1930
Rio de Janeiro, Brazil
Died17 August 2024(2024-08-17) (aged 93)
São Paulo, Brazil
Cause of deathBronchopneumonia caused by H1N1
Occupation(s)Television host, media mogul
Years active1962–2024
TitleChairman and founder of Grupo Silvio Santos
Spouses
Maria Aparecida Vieira
​
​
(m. 1962; died 1977)​
Íris Pássaro
​
(m. 1978)​
Children6, including Patricia
RelativesTiago Abravanel (grandson)
Fábio Faria (son-in-law)
Alexandre Pato (son-in-law)
Signature

He was the host of the second longest running Brazilian program: Programa Silvio Santos from 1963 to 2023. Santos has been called the greatest personality in the history of Brazilian television.[3][4][5][6]

Early life

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Santos was born in Rio de Janeiro in 1930. He was the son of Sephardic Jewish immigrants.[7] He worked on the streets of Rio de Janeiro as a street vendor at the age of 14, selling plastic cases for storing voter registration cards.[8][9]

Some people liked his his voice, that he was invited to try out for a job at Radio Guanabara, but quit after a month because he made more money as a street vendor.[7][9]

Santos graduated from Colégio Estadual Amaro Cavalcanti in Rio de Janeiro.[10]

Career

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Santos began focusing on a broadcasting career during his free days and soon joined Rádio Mauá. He later moved to Rádio Tupi, where he began working at Rádio Continental in Niterói. He travelled by ferry from Rio. He then saw another chance by entertaining the ferry passengers, where he would play music. He quit Rádio Continental to focus on the ferry entertainment instead.[9]

Santos changed his name from Senor Abravanel to Silvio Santos; his mother Caro had been calling him "Silvio" instead of "Senor" since it was easier to pronounce,[1] while his surname came from having once said "que todos os Santos me ajudem" ("may all the Saints help me") before going on the air.[1]

In the 1960s, he would move to São Paulo to focus on his television career. In 1960, TV Paulista signed Santos to host a television program—Vamos Brincar de Forca.[10][9] He would also go on to host other shows for TV Tupi. In 1963, he began working on a Sunday afternoon variety show on TV Paulista, Programa Silvio Santos.[10][11]

In 1966, TV Paulista became part of the new Rede Globo, which signed Santos to a five-year deal. He opened a studio, Estudios Silvio Santos Cinema e Televisao in 1974.[10] In 1975, Santos became the first Brazilian television personality to own their own broadcast station.[10] In the late 1980s, the television station Sistema Brasileiro de Televisão (SBT) was created due to his show's popularity and he would have an executive role in the station as a result.[12]

Santos would go on to host Programa Silvio Santos until February 2023, when he stopped hosting due to his old age and health problems.[13][14][15] Santos would also step down from his role as vice president of SBT in April 2023.[16]

Personal life

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Santos was married to Maria Aparecida Vieira from 1962 until her death in 1977. He then married Íris Abravanel in 1978. He had six children.

Santos died on 17 August 2024 from problems caused by bronchopneumonia at hospital in São Paulo, Brazil at the age of 93.[17] He had been hospitalized for over two weeks with H1N1.[18] Santos was buried in a Jewish cemetery in São Paulo the same day.[19]

References

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  1. ↑ 1.0 1.1 1.2 Te Contei? Grandes Ídolos Edição Luxo (Silvio Santos) Ed.01. On Line Editora. September 18, 2017.
  2. ↑ Meet TV Star Silvio Santos, Brazil's First Ever Celebrity Billionaire
  3. ↑ "Ministros do STF prestam homenagens a Silvio Santos: "Maior apresentador da história"". CNN Brasil (in Brazilian Portuguese). Retrieved August 20, 2024.
  4. ↑ "Boni exalta Silvio Santos: "O maior apresentador de televisão do mundo"". Record (in Brazilian Portuguese). August 17, 2024. Retrieved August 17, 2024.
  5. ↑ "Morre Silvio Santos, o maior nome da história da TV brasileira; relembre sua trajetória". Estadão (in Brazilian Portuguese). Retrieved August 17, 2024.
  6. ↑ "Faustão exalta legado de Silvio Santos e dá ao colega título de "Rei da TV"". CNN Brasil (in Brazilian Portuguese). Retrieved August 20, 2024.
  7. ↑ 7.0 7.1 "Behind the Headlines: Jewish Tv Celebrity is a Favorite in Brazilian Elections Next Week". Jewish Telegraphic Agency. November 8, 1989. Archived from the original on August 7, 2015. Retrieved February 6, 2019.
  8. ↑ "Conheça a carreira do empresário Senor Abravanel, o Sílvio Santos" [Learn about the career of businessman Senor Abravanel, Sílvio Santos]. Folha de S.Paulo (in Brazilian Portuguese). August 30, 2001. Archived from the original on December 12, 2007. Retrieved August 18, 2024.
  9. ↑ 9.0 9.1 9.2 9.3 "De camelô a bilionário, conheça trajetória de Silvio Santos" [From street vendor to billionaire, learn about Silvio Santos' career]. Terra (in Brazilian Portuguese). December 26, 2014. Archived from the original on December 19, 2023. Retrieved August 18, 2024.
  10. ↑ 10.0 10.1 10.2 10.3 10.4 Silva, Arlindo (2002). A fantástica história de Silvio Santos (in Brazilian Portuguese). Editora do Brasil. ISBN 978-85-10-03063-2.
  11. ↑ Feltrin, Ricardo (February 28, 2001). "Silvio Santos faz auditoria em empresas e deve vender a Vimave" [Silvio Santos audits companies and is expected to sell Vimave]. Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on September 22, 2020. Retrieved August 18, 2024.
  12. ↑ Stycer, Mauricio (August 27, 2018). "Silvio sobre Figueiredo: 'Se não fosse ele, eu tava vendendo caneta na Sé'". UOL TV e Famosos (in Brazilian Portuguese). Archived from the original on January 30, 2022. Retrieved August 18, 2024.
  13. ↑ "'Não é mais aquela pessoa': qual foi a última aparição de Silvio no SBT?". UOL Splash (in Brazilian Portuguese). November 7, 2023. Archived from the original on August 20, 2024. Retrieved August 19, 2024.
  14. ↑ "Aposentadoria? Aos 92 anos, Silvio Santos não deve voltar mais aos domingos". Notícias da TV (in Brazilian Portuguese). February 11, 2023. Archived from the original on June 18, 2024. Retrieved August 19, 2024.
  15. ↑ Dracz, Juliana (March 3, 2023). "Com Patricia Abravanel no comando, SBT altera logo do programa Silvio Santos". Observatório da TV (in Brazilian Portuguese). Archived from the original on April 15, 2024. Retrieved August 19, 2024.
  16. ↑ Marques, Gilvan (December 12, 2023). "Silvio Santos chega aos 93 anos recluso e longe da TV". R7 Entretenimento (in Brazilian Portuguese). Archived from the original on February 21, 2024. Retrieved August 19, 2024.
  17. ↑ "Silvio Santos, um dos maiores comunicadores da TV brasileira, morre aos 93 anos" [Silvio Santos, one of the greatest communicators on Brazilian TV, dies at 93]. CNN Brazil (in Brazilian Portuguese). August 17, 2024. Archived from the original on August 17, 2024. Retrieved August 17, 2024.
  18. ↑ "Após negar, SBT volta atrás e confirma internação de Silvio Santos por H1N1". Quem. July 18, 2024. Retrieved August 17, 2024.
  19. ↑ "Em cerimônia judaica, Silvio Santos é enterrado no Cemitério Israelita do Butantã, Zona Oeste de SP" [In a Jewish ceremony, Silvio Santos is buried in the Israeli Cemetery of Butantã, West Zone of SP]. G1 (in Brazilian Portuguese). August 18, 2024. Archived from the original on August 19, 2024. Retrieved August 18, 2024.

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