Subor
Subor Culture Development Co., Ltd. is a Chinese electronics company. The main office is located in Guangdong.
 Company headquarters | |
| Formerly | Nihwa Electronics Factory |
|---|---|
| Headquarters | China, Guangdon, Zhongshan, Triangle Town, 1st to 4th Floor, Building 3, Xiaobawang Industrial Park, No. 1, Xinhua Road, Jinli Industrial Zone |
| Owner | Yihua Group |
| Subsidiaries | Zhongshan Xiaobawang Education Electronics Co.,
Ltd. Zhongshan Xiaobawang Innovation Technology Co., Ltd. Zhongshan Xiaobawang Life Electric Co., Ltd. Zhongshan Xiaobawang Kitchen Appliance Co., Ltd. Zhongshan Xiaobawang Digital Audio Co., Ltd. Shenzhen Xiaobawang Electronic Technology Co., Ltd. Zhongshan Xiaobawang Huaxing Electric Technology Co. , Ltd. |
| Subor Culture Development Co., Ltd. | |||||||
| Simplified Chinese | 小霸王文化发展有限公司 | ||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 小霸王文化發展有限公司 | ||||||
| Literal meaning | Little Emperor/Tyrant Culture Development Company, Limited | ||||||
| |||||||
Subor was known for making a clone of the Famicom (Nintendo Entertainment System), known as the Subor Video Game System.[1] The device was called educational because some people don't like the idea of using the device for recreational reasons. Jackie Chan is a spokesperson for the company.[2]
The console was popular in the 1980s and 1990s. It was a reason for a ban on console games from 2000 to 2015.[3] The company later specialized in other electronic products, such as dictionaries. In 2018, the company demonstrated a new video game system, the Subor Z+. It also invested money into virtual reality devices.[3]
In 2019, Karen Chiu said that Chinese people who played video games as children had nostalgia for the Subor Video Game System that is similar to the nostalgia in Western countries for the actual consoles.[1]
The company went bankrupt in 2020 for a "high consumption" of a some people from the company's head office.[3]
References
change- ↑ 1.0 1.1 "This is the console Chinese gamers remember most fondly". South China Morning Post. 2019-05-13. Retrieved 2021-10-07.
- ↑ KingCrimson (2020-11-11). "Kapital Koopas: Knock-Off NES Empire Falls, Pokémon Film Gets China Release". www.thebeijinger.com. Retrieved 2021-10-07.
- ↑ 3.0 3.1 3.2 "Iconic bootleg console maker in China faces bankruptcy". South China Morning Post. 2020-11-09. Retrieved 2021-10-07.