Swachh Bharat Mission

country-wide campaign to eliminate open defecation and improve solid waste management in India

Swachh Bharat Abhiyan, or Clean India Mission is a country-wide campaign started by the Government of India in 2014. It aims to eliminate open defecation and improve solid waste management. It is a restructured version of the Nirmal Bharat Abhiyan launched in 2009 that failed to achieve its intended targets.



Phase 1 of the Swachh Bharat Mission lasted till October 2019.

Phase 2 is being implemented between 2020–21 and 2024–25 to help cement the work of Phase 1.



The campaign's official name is in Hindi. In English, it translates to "Clean India Mission". The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,043 cities, towns, and rural communities.