Thrilling (company)

online vintage clothing marketplace

Thrilling is an online shop for vintage clothes and home items. It helps small vintage stores sell their things online. Shilla Kim-Parker and Brad Mallow started it in 2018. In 2021, the company got $8.47 million.[1][2]

Thrilling
Company typePrivate
IndustryVintage clothing
Founded2018; 6 years ago (2018)
FounderShilla Kim-Parker
Brad Mallow
Headquarters,
Key people
Shilla Kim-Parker (CEO)
Brad Mallow (CTO)
Websiteshopthrilling.com

Thrilling worked with Banana Republic, Ruth E. Carter, and helps movies find old clothes. In 2020, they worked with Zerina Akers to show items from black-owned stores.[3][4]

By 2022, over 900 stores in about 200 cities were on Thrilling. They want to use their money to make their website better. In May 2022, they started selling old home items.[5]

Business model

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Thrilling competes with websites like Etsy, Depop, Poshmark, and Tradesy. But unlike them, Thrilling only works with real-life old clothing stores. It doesn't have as many reviews or social media activity as its rivals.[6][7]

References

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  1. "Meet the CEO striving to make vintage, second-hand clothing as popular as fast fashion". Fortune. Retrieved 2023-08-15.
  2. "The Co-Founder Of This Online Thift Store Is All About Sustainability". Essence. 2020-11-04. Retrieved 2023-08-15.
  3. "Shilla Kim-Parker: Making Vintage Online Shopping Easy". Lifewire. Retrieved 2023-08-15.
  4. Giacomazzo, Bernadette (2021-05-05). "Thrilling, A Black- & Asian-Owned Secondhand Marketplace, Raises $8.5M In Series A Funding". AfroTech. Retrieved 2023-08-15.
  5. McKenzie, Lesley (2022-01-13). "Costume Designer Ruth E. Carter Teams Up With Online Vintage Marketplace Thrilling on Studio Services Program". Variety. Retrieved 2023-08-15.
  6. "SECONDHAND, FIRST PRIORITY". Los Angeles Business Journal. 2019-03-21. Retrieved 2023-08-15.
  7. "These are the Best Online Thrift Store to Shop All Day, Every Day". Seventeen. 2023-03-14. Retrieved 2023-08-15.