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User:Atanasova.ivelina/Ivelina Atanasova - Genchev

Ivelina Atanasova-Genchev (a.ka. Ivelina A.G.) 

... Ivelina Atanasova-Genchev (born October 16, 1983, in Varna, Bulgaria) is a Bulgarian internet entrepreneur, and senior business consultant in market strategies, digital transformation, and growth marketing. She has over 20 years of experience in reshaping businesses and fostering innovation. She currently resides in Sofia and Brussels.

Early Life and Education

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Ivelina Atanasova-Genchev was born in Varna, Bulgaria on October 16, 1983. She graduated from the Foreign Language High School "Yoan Ekzarh" in Varna with a focus on German language. She pursued higher education in International Economic Relations at the D. A. Tsenov Academy of Economics and Corporate Applied Marketing at the University of Economics in Varna and an Executive MBA for the Open World® at Central European University. She is also a certified business coaching expert from Intunity Coaches.

Career

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Ivelina Atanasova-Genchev is a prominent figure in business strategy and marketing. Her innovative approaches and dedication to social causes have significantly impacted the industry[1].

She is the founder of several influential initiatives:

  • Business Clinic: A trademarked platform that provides practical guidance, mentorship, and resources to aspiring entrepreneurs, particularly women. It combines technology, design, and media to build advanced connections between brands and people, enabling digital transformation and sustainable growth.
  • DigitalKidZ EdTech Framework: An educational trademarked framework designed to help adults and children balance emotional intelligence and digital literacy. DigitalKidZ promotes early education and skill development by leveraging technology to master essential skills, fostering both emotional and cognitive growth.
  • BRAVO Framework: A unique marketing framework aimed at supporting small and medium-sized entrepreneurs to develop sustainable and growing businesses. It demystifies the tactics used by successful companies, making them accessible to everyone.
  • Newtrend Agency: An Award-winning marketing agency[2] with offices in Sofia, Varna, and Brussels.

Advocacy and Social Impact

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Ivelina Atanasova - Genchev fervently advocates for gender equity and increased female representation in the ICT sector[3]. She emphasizes the power of gender equity in combating domestic violence. As the local manager for Women In Tech®️ & Leadership – Bulgaria, she has been instrumental in promoting this mission.

Her work extends beyond traditional marketing, focusing on social impact initiatives that inspire and support female entrepreneurship. She believes in creating opportunities for personal growth, economic empowerment, and reducing domestic violence through her initiatives[4].

Public Speaking and Publications

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Ivelina is a seasoned public speaker, regularly appearing at events on marketing, education, and business strategy. She is a triple TEDx speaker[5], known for promoting person-centric education and business development informed by neuroscience.

She is the author of "The BRAVO Method - Marketing Masterclass,"[6] a book that introduces her unique marketing framework. She also developed the business coaching program "The Hidden Key of the Method BRAVO."

Awards and Recognitions

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Ivelina Atanasova-Genchev has received numerous awards and recognitions for her contributions to business and technology:

  • "40 to 40" Award: Recognized as one of the top individuals changing Bulgaria.
  • "Woman of the Year" in Innovations and Technology (2016): Awarded for her significant contributions to the field[7].
  • "John Atanasov" Award (2017): Received from the President of Bulgaria for her contributions to computer sciences.
  • Finalist at The Innovation in Politics Awards (2019) for fighting computer iliteracy[8]
  • SuperCharger Venture: Included in the list of the most inspiring women leaders in the TechEdu industry worldwide[9] in 2021.

Personal Life

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Ivelina Atanasova - Genchev is married to Vasil Genchev since 2018 and has a son named Martin Atanasov, born in 2007. She is deeply committed to social responsibility and making a positive impact on society through her work. She continues to inspire and support individuals and businesses through her various initiatives and advocacy efforts.


References

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  1. ↑ DiTech https://ditech.bg/ivelina-atanasova-genchev/. {{cite web}}: Missing or empty |title= (help)
  2. ↑ Top Interactive Agencies https://www.topinteractiveagencies.com/digital/agency/leaders/ivelina-atanasova-genchev-sofia-is-a-great-place-for-women-in-technology/. {{cite web}}: Missing or empty |title= (help)
  3. ↑ British-Bulgarian Business Assosiation Ivelina Atanasova-Genchev https://bbba.bg/members/show/ivelina-atanasova-genchev Ivelina Atanasova-Genchev. {{cite web}}: Check |url= value (help); Missing or empty |title= (help)
  4. ↑ "Viata de Freelancer".
  5. ↑ [tedx: Women in Technology "Women in Technology"]. TEDx on Youtube. {{cite web}}: Check |url= value (help); Text "Ivelina Atanasova" ignored (help); Text "Ivelina Atanasova" ignored (help); Text "TEDxSamokov - YouTube" ignored (help); Text "TEDxSamokov" ignored (help)
  6. ↑ Goodreads https://www.goodreads.com/book/show/214912419-bravo. {{cite web}}: Missing or empty |title= (help)
  7. ↑ Grazia Magazine https://www.graziaonline.bg/horoskop/capricorn/12900/zhena-na-godinata-2016. {{cite web}}: Missing or empty |title= (help)
  8. ↑ "Innovation in Politics Awards - Berlin, 2019".
  9. ↑ "Don't Waste Your Time Defending Your Dreams Against Someone's Fears". Super Charger Ventures.

Other websites

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  • Personal website of Ivelina A.G. [1]
  • Newtrend Agency [2]
  • Newtrend Agency - Bulgaria [3]
  • Business Clinic®️ [4]
  • DigitalKidZ®️ [5]
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