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Maneken brand
Company typePublic
IndustryManufacture and sale of clothing
Founded2018
Founder
  • Sergey Alimov
  • Daria Degtyareva
Headquarters
Moscow
,
Russia
ProductsHoodie, sweatshirts, T-shirts, tracksuits
Websitemanekenbrand.com

Maneken Brand is a Russian commercial clothing and accessories company and brand[1][2], founded in 2018[3] by Sergey Alimov and Daria Degtyareva.[4][5][6]

History

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In 2018, designers Sergey Alimov and Daria Degtyareva[7][8] started sewing "Entrepreneur" T-shirts based on their designs to order.[9][10] In the fall of the same year, the first batch of clothing was sold using Instagram.[11][12]

And the trademark "Maneken Brand" was registered on October 28, 2020.[13][14][15] At the beginning of the activity two stores were opened in Moscow[16][17] and St. Petersburg[18], and in 2021, a third store was opened in the center of Moscow.[19][20] In 2021, the brand experimented and launched a new collection of clothing made from bamboo fabric.[21][22][23] In 2022, the company launched a joint project with chocolate brand Raffaello.[24] In the same year, the company opened another store in the center of Moscow.[25][26]

In 2023, the company held a fashion show of its new collection in the entrance of a five-story building in St. Petersburg.[27][28][29]

Products and production

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Eco suits, sweatshirts, t-shirts, hoodies, trench coats, jeans with 20% recycled cotton content.[4][30] Fabrics for products are bought in Turkey[31], made in Moscow production, making color selection according to Pantone system.[32][33]

Location

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Stores:

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Awards

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In 2021, Maneken Brand received an award from Expert_rf magazine in the category "The Most Developing Russian Brand of the Year".[37]

References

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  1. ↑ "The Maneken brand held a show right at the entrance of a five-story building - ePrimefeed". 2023-03-23. Retrieved 2023-09-18.
  2. ↑ "BICH and Maneken Brand: "Popularizing Oversize in Russia" Made in Moscow". xn--80aeaffd7aflilc4aj.xn--p1ai. Retrieved 2023-09-18.
  3. ↑ "Худи и джоггеры стали вашей униформой? Ищите лучшие у Maneken Brand". The Symbol (in Russian). Retrieved 2023-09-18.
  4. ↑ 4.0 4.1 "Have hoodies and joggers become your uniform? Look for the best at Maneken Brand" (in Russian). Bazaar. Retrieved 2021-04-05.
  5. ↑ "7 stylish ways to wear a hoodie: the founders of Maneken Brand tell us WOMAN". www.woman.ru (in Russian). Retrieved 2023-09-18.
  6. ↑ "Images by Maneken Brand: Perminova, Reshetova, Shishkova and Konovalova". The Voice (in Russian). Retrieved 2023-09-18.
  7. ↑ "Maneken brand opened a new store in the center of Moscow". Журнал OK! (in Russian). Retrieved 2023-09-18.
  8. ↑ "A fashion show was held in the front room of a house on Mozhayskaya Street. The neighbors wanted to call the police, but changed their minds".
  9. ↑ "How to leave the office and create a successful family clothing brand? The Maneken Brand story". BURO. Retrieved 2021-03-12.
  10. ↑ Тюрина, Дарья. "How to wear a hoodie and look stylish: 6 fresh fashion ideas from the founders of MANEKEN BRAND | theGirl". thegirl.ru (in Russian). Retrieved 2023-09-18.
  11. ↑ "How to leave the office and create a successful family clothing brand? The Maneken Brand story". BURO. (in Russian). 2021-03-12. Retrieved 2023-09-18.
  12. ↑ "MANEKEN Brand's Milk Hoodie: the thing you can't do without this spring". The Voice (in Russian). Retrieved 2023-09-18.
  13. ↑ "RBC Companies Maneken Brand". companies.rbc.ru. Retrieved 2020-10-28.
  14. ↑ "Top 5 bows for summer season from MONEKEN brand". POPCAKE (in Russian). 2021-04-22. Retrieved 2023-09-18.
  15. ↑ "It's all about the suit: Maneken Brand spring lookbook". HELLO! Russia (in Russian). 2021-03-31. Retrieved 2023-09-18.
  16. ↑ "Maneken brand". ipremium.mc. Retrieved 2023-09-18.
  17. ↑ "Maneken Brand men's suits: new collection". VINTAGE KZ — Живи вне правил. (in Russian). 2021-01-26. Retrieved 2023-09-18.
  18. ↑ "The trendiest sweatshirts, hoodies and suits for cool summer from Maneken Brand | theGirl". thegirl.ru (in Russian). Retrieved 2023-09-18.
  19. ↑ "Maneken brand has opened its third store - here's what you need to know about the brand's new space in the very center of Moscow". InStyle. Retrieved 2021-10-28.
  20. ↑ "Maneken Brand".
  21. ↑ "Maneken Brand has launched a collection in bamboo fabric". Buro.
  22. ↑ "Maneken brand". ipremium.mc. Retrieved 2023-09-18.
  23. ↑ ""Time of the New": Maneken Brand". m24.ru (in Russian). Retrieved 2023-09-18.
  24. ↑ Дунаева, Надежда (2022-02-21). "Collaboration: candy and hoodies". NEW-MAGAZINE is an online celebrity and lifestyle publication (in Russian). Retrieved 2023-09-18.
  25. ↑ "Maneken Brand opened a new store in the center of Moscow". BURO. (in Russian). 2021-10-11. Retrieved 2023-09-18.
  26. ↑ "Maneken Brand stylish oversize". A glossy magazine about life in Moscow in all its manifestations. BIG CITY TIME (in Russian). 2021-12-29. Retrieved 2023-09-18.
  27. ↑ "Maneken Brand held a fashion show in the entryway of a five-story building". BURO. (in Russian). 2023-03-23. Retrieved 2023-09-18.
  28. ↑ "A unique event in the fashion world: a show of the Russian clothing brand Maneken brand in the entrance of a five-story building". Журнал OK! (in Russian). Retrieved 2023-09-18.
  29. ↑ admin (2023-03-13). "A unique event in the fashion world Maneken brand held a fashion show in the entrance of a five-story building". bdaily.ru (in Russian). Retrieved 2023-09-18.
  30. ↑ "New color, trench coat and jeans: Maneken Brand surprises in the new season" (in Russian). Woman.ru. Retrieved 2021-11-16.
  31. ↑ Woman.ru. "New color, trench coat and jeans: Maneken Brand surprises in the new season |} WOMAN". www.woman.ru (in Russian). Retrieved 2023-09-18.
  32. ↑ "Images by Maneken Brand: Perminova, Shishkova and Konovalova".
  33. ↑ "Ready for spring: Maneken Brand has released new lightweight suits". Журнал OK! (in Russian). Retrieved 2023-09-18.
  34. ↑ "Maneken Brand has new men's suits". BURO. (in Russian). 2021-01-25. Retrieved 2023-09-18.
  35. ↑ "Maneken brand has opened its third store - here's what you need to know about the brand's new space in the very center of Moscow". umagazine.ru (in Russian). Retrieved 2023-09-18.
  36. ↑ "Maneken brands open offline stores in major Russian cities". umagazine.ru (in Russian). Retrieved 2023-09-18.
  37. ↑ "Entrepreneur of the Year 2021 Award" (in Russian). Expert_rf. Retrieved 2021-02-12.

Other Websites

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