Whatchamacallit (candy)
Crisped rice candy bar
Whatchamacallit is a chocolate candy bar. It is marketed in the United States by The Hershey Company. It was first introduced in 1978. The name was devised by Patricia Volk, the writer of STUFFED: Adventures of a Restaurant Family, when she was the associate creative director at Doyle Dane & Bernbach, and was in charge of new brands on the Hershey account.
