Wikipedia

Sanrio

Japanese company, brand
(Redirected from Yamanashi Silk Company)

Sanrio Co., Ltd. TYO: 8136 is a Japanese company that makes characters and sells and licenses products with images of characters. The things they make include stationery (pencils, pens writing, paper greeting cards, etc.), school supplies and gifts. Sanrio's mascot is Hello Kitty, a white cat with a red bow, yellow nose and no mouth. Hello Kitty is one of the most successful marketing brands in the world.

Sanrio products being advertised at a convention. The shape of Hello Kitty's head can be seen with the bow on her head

Sanrio was started by Shintaro Tsuji as the Yamanashi Silk Company in 1960. In 1973 the company changed its name to "Sanrio." The word Sanrio comes from "san" (meaning three in Japanese) and "río" (meaning river in Spanish"). He named the company Sanrio to join the three rivers of the world.

Besides selling character goods, Sanrio also takes part in movie production and publishing. Sanrio worked together with Sega Toys to make a series of cartoons, toys, and other products called Jewelpet. They make lots of greeting cards.

The company has worked with UNICEF since 1984.

Sanrio also has two theme parks in Japan, Sanrio Puroland in Tama, Tokyo, and Harmonyland [1] in Hiji, Ōita, Kyūshū.

Sanrio Characters

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Other webs

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References

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  1. ↑ "Harmonyland". Archived from the original on 2006-12-01. Retrieved 2008-05-21.


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