2023 Arnheuser-Busch boycott
In 2023, several people began to boycott Arnheuser-Busch beers, mainly Bud Light. Arnheuser-Bush is among the biggest breweries in the world, and Bud/Bud Light is very popular in the United States.[1] As a result, the issue is also called Bud Light fiasco. Arnheuser-Bush wanted to attract younger people.[1][2] They ran an advertising campaign featuring Dylan Mulvaney. Mulvaney is a transgender woman and a transgender activist.[3][4]
During a festival, known as the March Madness, Mulvaney starred in an advertisement for Bud Light.[5] Many conservatives were against the video. One of them was the singer Kid Rock, who also triggered a boycott.[6] As a result, the sales of Bud light fell between 11 and 26 percent.[7][8][9] The sale of all Arnheuser-Busch brands fell around 1%.[10][11]
References
change- ↑ 1.0 1.1 Jennifer Maloney (21 May 2023). "How Bud Light Blew It". The Wall Street Journal. ISSN 0099-9660. Wikidata Q118563641. Retrieved 2023-05-23.
- ↑ "Anti-trans backlash against Bud Light has executives on the hot seat. What's going on?". Los Angeles Times. April 25, 2023. Archived from the original on April 27, 2023. Retrieved April 27, 2023.
- ↑ "Dylan Mulvaney Speaks Out Following Bud Light Ad Controversy". Archived from the original on May 8, 2023. Retrieved May 8, 2023.
- ↑ "Dylan Mulvaney is back on social media amid anti-trans backlash to Bud Light partnership". Archived from the original on May 8, 2023. Retrieved May 8, 2023.
- ↑ Stewart, Emily (April 12, 2023). "The Bud Light boycott, explained as much as is possible". Vox. Archived from the original on April 26, 2023. Retrieved April 27, 2023.
- ↑ Kaufman, Gil (April 12, 2023). "Watch Stephen Colbert Blast Kid Rock's Anti-Bud Light Stance With 'Shaft Beer' Parody". Billboard. Archived from the original on April 12, 2023. Retrieved April 13, 2023.
- ↑ Bary, Andrew. "Bud Light Sales Fall 26% as Transgender Backlash Worsens". Barron's. Archived from the original on May 1, 2023. Retrieved 1 May 2023.
- ↑ Phillips, Aleks (2023-05-02). "Bud Light sales drop again, sparking boycotter celebrations". Newsweek. Archived from the original on May 10, 2023. Retrieved 2023-05-07.
- ↑ Valinsky, Jordan (2023-04-26). "Bud Light sales are falling, but distributors say they're sticking by the brand | CNN Business". CNN. Archived from the original on May 8, 2023. Retrieved 2023-05-07.
- ↑ Mayer, Grace. "What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says". Business Insider. Archived from the original on May 10, 2023. Retrieved 2023-05-07.
- ↑ "Anheuser-Busch InBev/NV (BUD) Q1 2023 Earnings Call Transcript". Motley Fool Transcribing. 2023-05-04. Archived from the original on May 12, 2023. Retrieved 2023-05-07.