Advanced Media Broadcasting System

broadcast media company in the Philippines

Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and at the 3rd Floor of Starmalls EDSA Shaw complex, both in Mandaluyong, Metro Manila.

Advanced Media Broadcasting System
Company typePrivate
IndustryMass Media, Broadcasting
Founded1994
Founders
  • Jose Luis "Bobet" Vera
  • Jinji Buhain
Headquarters9/F Paragon Plaza, EDSA cor. Reliance St., ,
Key people
ProductsAll Radio 103.5, ALLTV
OwnerPrime Asset Ventures, Inc.
ParentPlanet Cable (Streamtech)
Websitealltv.ph

It was founded on 1994 by the Vera family, it is owned by the Villar Group-backed Prime Asset Ventures through Planet Cable.

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History

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Early years

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The Vera family, under the aegis of Quest Broadcasting head, attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994 with its Congressional franchise granted the following year.[1] With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed its callsign to DWKX which gave the birth of adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations - (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network - formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.

Under Villar ownership

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In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President Rodrigo Duterte's signature as the bill lapsed into law after 30 days of inaction.[2][3] The Vera family and AMBS president Andrew Santiago, however, decided to sell the company to Planet Cable of real estate magnate and businessman-politician Manny Villar after its FM station (K-Lite) was in the red due the effects of the COVID-19 pandemic.[4][5]

On January 5, 2022, the National Telecommunications Commission (NTC) awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an 18-month test broadcast period; and for the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023.[6][7] The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.[8][9]

In June 2022, AMBS Manila began its test broadcast.[10] On September 1, 2022, TV Host Willie Revillame announced that the TV station of AMBS will be named as ALLTV. Initially targeted on October 1, 2022,[11] ALLTV made its soft launch on September 13, 2022, at 12 pm PHT, with plans of expanding it nationwide by the end of the year or even sooner; the grand launch will take place in early 2023. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin would return on ALLTV since its final broadcast on GMA Network on February 11, 2022.[12]

Partnership with ABS-CBN

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On April 15, 2024, ABS-CBN's flagship news programs TV Patrol and TV Patrol Weekend, along with programs from Jeepney TV, morning talkshow Magandang Buhay and later the noontime show It's Showtime, commenced airing on ALLTV. This marked the return of some ABS-CBN programs on channels 2 and 16 in Manila, frequencies previously held by the said content provider. The partnership between ABS-CBN and AMBS was formalized after the two companies signed content agreements on April 23, 2024, which took effect on May 13, 2024.[13][14]

Stations

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Branding Callsign Frequency Power kW Location
All Radio DWOW 103.5 MHz 25 kW Metro Manila
- DXKM 106.3 MHz 10 kW General Santos

Television

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Analog

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Branding Callsign Ch. # Power kW (ERP) Station Type Location (Transmitter Site)
All TV Manila DZMV-TV 2 30 kW (100 kW ERP) Originating Sgt. Esguerra Avenue cor. Mother Ignacia Street, Quezon City, Metro Manila
All TV Baguio PA 3 10 kW Relay Mt. Sto. Tomas, Tuba, Benguet
All TV Mountain Province PA 11 5 kW Relay Mt. Amuyao, Barlig, Mountain Province
All TV Abra PA 11 5 kW Relay Peñarrubia, Abra
All TV Ilocos Norte PA 7 5 kW Relay San Nicolas, Ilocos Norte
All TV Ilocos Sur PA 11 5 kW Relay Mt. Caniao, Bantay, Ilocos Sur
All TV Tuguegarao PA 3 5 kW Relay Taft Street cor. Colleges Avenue, Tuguegarao
All TV Aparri PA 9 5 kW Relay Aparri, Cagayan
All TV Isabela PA 2 5 kW Relay Santiago, Isabela
All TV Bayombong PA 34 5 kW Relay Barangay Magsaysay, Bayombong, Nueva Vizcaya.
All TV Batanes PA 11 5 kW Relay Basco, Batanes
All TV Baler PA 22 5 kW Relay Quezon Street, Barangay II, Baler, Aurora
All TV Pampanga PA 46 5 kW Relay Brgy. Lara, San Fernando, Pampanga.
All TV Bulacan PA 34 5 kW Relay Cagayan Valley Road, Brgy San Vicente, San Miguel, Bulacan.
All TV Tarlac PA 34 5 kW Relay MacArthur Highway, St. Cristo, Tarlac City
All TV Olongapo PA 12 5 kW Relay 5/F KT Tower, Afable cor. 18th Sts., East Bajac-Bajac, Olongapo
All TV Botolan PA 13 5 kW Relay Brgy. Binuclutan, Botolan, Zambales,
All TV Batangas PA 10 10 kW Relay Mt. Banoy, Brgy. Talumpok East, Batangas City.
All TV Lucena PA 24 5 kW Relay Maharlika Highway, Brgy. Kanlurang Mayo, Lucena.
All TV Jalajala, Rizal PA 40 5 kW Relay Jala-jala, Rizal
All TV Occidental Mindoro PA 11 5 kW Relay Brgy. 1 Poblacion, San Jose, Occidental Mindoro
All TV Palawan PA 7 5 kW Relay Mabini cor. Valencia Streets, Brgy. Masipag, Puerto Princesa City
All TV Española PA 10 5 kW Relay Sofronio Española, Palawan
All TV Naga PA 11 10 kW Relay Panganiban Drive, Naga City.
All TV Legazpi PA 4 5 kW Relay Mount Bariw, Estanza, Legazpi City, Albay.
All TV Tabaco PA 10 5 kW Relay Brgy. Fatima, Tabaco, Albay.
All TV Daet PA 10 5 kW Relay Rooftop, TJ Building, Vinzons Ave., Daet, Camarines Norte
All TV Catanduanes PA 7 5 kW Relay Brgy. San Jose Poblacion, Virac, Catanduanes.
All TV Masbate PA 10 5 kW Relay Moises R. Espinosa Sr. Compound, Zurbito Street, Tugbo, Masbate
All TV Sorsogon PA 7 5 kW Relay BacMan Geothermal Production Field, Brgy. Buenavista, Sorsogon City.
All TV Kalibo PA 9 5 kW Relay 3/F Garcia Building, C. Laserna St., Poblacion, Kalibo, Aklan.
All TV Roxas PA 21 10 kW Relay Brgy. Milibili, Roxas City, Capiz.
All TV Bacolod PA 4 10 kW Relay Mt. Kanlandog, Murcia, Negros Occidental under Bacolod
All TV Murcia PA 40 5 kW Relay
All TV Iloilo PA 10 10 kW Relay Brgy. Alaguisoc, Jordan, Guimaras,
All TV Bohol PA 9 5 kW Relay Jagna, Bohol
All TV Cebu PA 3 10 kW Relay Mt. Busay, Brgy. Babag 1, Cebu City
All TV Dumaguete PA 12 5 kW Relay Mt. Palinpinon, Valencia, Negros Oriental
All TV Tacloban PA 2 5 kW Relay Mt. Naga-Naga, Tacloban; Under 5th Floor, Uytingkoc Bldg., Avenida Veteranos St.
All TV Iligan PA 4 5 kW Relay 6/F Elena Tower Bldg., Andres Bonifacio Ave. (Tibanga Highway), Iligan
All TV Cagayan de Oro 10 kW Macapagal Dr. (formerly Greenhills Rd.), Brgy. Bulua, Cagayan de Oro
All TV Davao Broadcast Ave., Shrine Hills, Matina, Davao City
All TV General Santos 3 Brgy. City Heights, General Santos
All TV Zamboanga San Jose Road, Zamboanga City

Digital

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AMBS' upcoming expansion of its digital terrestrial television will be announced soon as possible in other key cities nationwide.

Branding Callsign Ch. # Frequency Type Power kW (ERP) Location (Transmitter site)
ALLTV Manila DZMV-TV 16 485.143 MHz Originating 10 kW (Max: 30 kW) Sgt. Esguerra Avenue cor. Mother Ignacia Street, Quezon City, Metro Manila
ALLTV Baguio PA 30 569.143 MHz Relay 10 kW (Max: 60 kW) Mt. Sto. Tomas, Tuba, Benguet under Baguio
ALLTV Pampanga 34 593.143 MHz 5 kW Brgy. Lara, San Fernando, Pampanga
ALLTV Tarlac MacArthur Highway, Brgy. Sto. Cristo, Tarlac City
ALLTV Batangas 46 665.143 MHz 10 kW (Max: 30 kW) Mt. Banoy, Brgy. Talumpok East, Batangas City
ALLTV Iloilo 16 485.143 MHz 10 kW Brgy. Alaguisoc, Jordan, Guimaras under Iloilo City
ALLTV Bacolod Mt. Kanlandog, Murcia, Negros Occidental under Bacolod
ALLTV Cebu 10 kW (Max: 30 kW) Mt. Busay, Brgy. Babag 1, Cebu City
ALLTV Cagayan de Oro Macapagal Dr. (formerly Greenhills Rd.), Brgy. Bulua, Cagayan de Oro
ALLTV Davao Broadcast Ave., Shrine Hills, Matina, Davao City

References

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  1. "Republic Act No. 8061". The Corpus Juris. 15 June 1995.
  2. "Republic Act No. 11253". The Corpus Juris. 25 June 2019.
  3. "Republic Act No. 11253 | GOVPH".
  4. "House Concurrent Resolution No. 21" (PDF).
  5. Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.
  6. Amojelar, Darwin (January 25, 2022). "Villar firm bags NTC license, to use ABS-CBN frequencies". Manila Standard. Retrieved January 25, 2022.
  7. Rey, Aika (January 25, 2022). "Manny Villar gets ABS-CBN frequencies". Rappler. Retrieved January 25, 2022.
  8. Iglesias, Myla (January 27, 2022). "AMBS given 6 months to build DTT network". Malaya. Archived from the original on June 28, 2022. Retrieved May 2, 2022.
  9. "Advanced Media Broadcasting System Inc. ni dating Senador Manny Villar, nakuha ang broadcast frequencies ng ABS-CBN". RMN. Retrieved January 26, 2022.
  10. "AMBS Channel 2 starts test broadcast for network opening". pep.ph. June 27, 2022. Retrieved July 13, 2022.
  11. "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
  12. Ramos, Neil (July 16, 2022). "Willie Revillame signs with AMBS". Manila Bulletin.
  13. Garcia, Nick (April 23, 2024). "ABS-CBN, Villar's AMBS formally announce partnership to bring Kapamilya shows on ALLTV". The Philippine Star. Retrieved April 23, 2024.
  14. Richard de Leon (2024-06-18). "Tahimik lang: It's Showtime balik-Channel 2, napapanood na rin sa ALLTV". balita.net.ph. Retrieved 2024-06-18.