The symbol draws on Chinese culture, showing a red Chinese seal above the words "Beijing 2008" and the Olympic rings. The seal is written with a calligraphic rendition of the Chinese character 京 (jīng, meaning 'capital', from the name of the host city) in the form of a dancing figure. The curves are also claimed to show the body of a wriggling dragon. The open arms of the figure show China inviting the world to share in its culture. The figure also looks like that of a runner. Red, is an important colour in Chinese society, often meaning good luck.
The logo was created by Guo Chunning. There was only one picture among the 1,985 entries givin by designers from China and others. Other entries included a lot Great Walls, pandas and dragons. Other designers include Chang Wu (張武).