Esther Morales

Bolivian grocer, businessperson and public figure

Esther Morales Ayma de Willacarani (13 November 1949 – 16 August 2020) was a Bolivian businesswoman. In 2006, she was made First Lady of Bolivia by her younger brother, then-President of Bolivia Evo Morales, who was unmarried.[1][2]

Esther Morales
Esther Morales in September 2012
First Lady of Bolivia
In role
22 January 2006 – 10 November 2019
PresidentEvo Morales
Preceded byFanny Elena Arguedas
Succeeded byHéctor Hincapié Carvajal
Personal details
Esther Morales Ayma

(1949-11-13)13 November 1949
Orinoca, Oruro Department, Bolivia
Died16 August 2020(2020-08-16) (aged 70)
Oruro, Bolivia
Spouse(s)Ponciano Willcarani (?–2020; her death)
ResidenceOruro, Bolivia

Morales died from problems caused by COVID-19 on 16 August 2020, at a Oruro, Bolivia hospital at the age of 70.[3]


  1. "De vendedora a primera dama del país". EFE (in Spanish). La Nación. 2006-01-22. Archived from the original on 2020-10-03. Retrieved 2020-10-03.
  2. Arie, Sophie (2006-03-10). "Sister leaves mountain life to be First Lady of peasant presidency". The Daily Telegraph. Archived from the original on 2016-07-07. Retrieved 2020-10-18.
  3. "Fallece Esther Morales, hermana del expresidente Evo". El Deber (in Spanish). 2020-08-16. Archived from the original on 2020-08-17. Retrieved 2020-10-19.