business model and software licensing scheme in which the basic form of a product is free of charge, and access to additional features requires payment

Freemium is a business model, and a marketing term, used for digital products. It means that the base features of a product can be used without payment, but that more advanced features require payment.[1][2]

This business model has been used in the software industry since the 1980s. A subset of this model used by the video game industry is called free-to-play.

References change

  1. JLM de la Iglesia, JEL Gayo, "Doing business by selling free services". Web 2.0: The Business Model, 2008. Springer
  2. Tom Hayes, "Jump Point: How Network Culture is Revolutionizing Business". 2008. Page 195.