LaFlia Contenidos
LaFlia Contenidos (or just LaFlia) is an Argentine media and services production company created by Argentine television presenter, sports leader, and businessman Marcelo Tinelli,[1] as the successor of his first production company Ideas del Sur, whose general manager is Federico Facello. It was announced on social networks on 20 February 2018.[2][3][4][5]
.jpg) Marcelo Tinelli, the host and creator of the company. | |
| Company type | Production Company |
|---|---|
| Industry | Television Production |
| Predecessor | Ideas del Sur |
| Founded | February 20, 2018 |
| Headquarters | , |
Key people | Marcelo Tinelli Federico Facello |
| Owner | Marcelo Tinelli (100%) |
| Website | laflia |
History
changeAfter the breakup at the end of 2017 of the partnership with the Indalo Group, Showmatch lived a year with many conflicts, leading to almost ceasing broadcasts. At the end of that year, continuity was confirmed of the cycle in the present 2018 and 2019, with the support of the authorities of El Trece, but without the participation of Ideas del Sur as a producer.[6]
However, there were rumors that the program should change its name since the Showmatch brand would not belong to the new production, so the possibility of retaking the old video match name was considered, but given the protection of said name by being owned by Telefe, the name that was handled for the 2018 season was originally going to be called ShowDance, then Tinelli decided that the name would be Bailando, but in the end, it returned with the same name as always (Showmatch).
Creation
changeAccording to Marcelo himself, he commented on Facebook Live in which he introduced the production company, the name is due to the union between the company's employees and viewers with more than twenty years of experience. He commented:
"After so much laughter and joy, and also some tears, we are already a family. So when it came time to decide on the name, we thought about that relationship. It was a bond that developed naturally, spontaneously. There is a family relationship because they invite us to go to their house. And we thought that the name should be a tribute to this back and forth bridge that we form. (...) That is why the chosen name of the new production company is LaFlia"[7] [8]
— Marcelo Tinelli
Current
changeOn 23 February 2018, The company signed a contract with the Mexican company Televisa and achieved the acquisition of the rights to the Mexican dance reality show Bailando por un sueño until 2027.[9][10]
References
change- ↑ "Confirman el primer caso de coronavirus en LaFlia, productora de Marcelo Tinelli". Nueva Rioja.
- ↑ "Marcelo Tinelli anunció el nombre de su nueva productora: "Seremos 'Laflia' que va a ir creciendo"". Infobae.
- ↑ "Como un pulpo, Tinelli tiene programas en cinco canales". Diario Perfil.
- ↑ "Marcelo Tinelli, very close to moving LaFlia to Baires Studios, in Don Torcuato". La Nacion.
- ↑ "Marcelo Tinelli lanzó Laflia, su nueva productora: "El nombre es porque sentimos que somos una familia"". Ciudad Magazine.
- ↑ "En el cierre de "ShowMatch", Marcelo Tinelli habló de los conflictos con el Grupo Indalo: "Nos dejaron solos"". Infobae.
- ↑ "Marcelo Tinelli dio a conocer el nombre de su nueva productora". Diario Clarín.
- ↑ "Marcelo Tinelli presentó su nueva productora: "La Flia"". Los Andes.
- ↑ "Marcelo Tinelli se quedó con los derechos del "Bailando"". Infobae.
- ↑ "The first achievement of "Laflia"". DiarioShow.
