Leo Burnett
American advertising executive
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising businessman. He was the founder of Leo Burnett Company, Inc. He helped create Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands". He worked for McDonald's, Hallmark and Coca-Cola.[1]
Leo Burnett | |
|---|---|
| Born | October 21, 1891 St. Johns, Michigan U.S. |
| Died | June 7, 1971 (aged 79) |
| Cause of death | Heart attack |
| Burial place | Rosehill Cemetery, Illinois, U.S. |
| Nationality | American |
| Alma mater | University of Michigan (B.S., 1914) |
| Occupation | Advertising executive |
| Known for | Founder of Leo Burnett Worldwide |
| Spouse |
Naomi Geddes
(m. 1918) |
| Children | Peter Burnett Joseph Burnett Phoebe Snetsinger |
In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.[2]
References
change- ↑ "CNBC Titans: Leo Burnett". Hulu. CNBC. Retrieved July 21, 2014.
- ↑ "Time Magazine". Times 100 Persons of the Century. June 14, 1999. Archived from the original on May 10, 2007. Retrieved March 11, 2012.
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