Live for Now

2017 video advertisement

"Live for Now", also known as "Live for Now Moments Anthem",[1] is a 2017 short movie commercial for Pepsi by PepsiCo. It stars Kendall Jenner and the song "Lions" by Skip Marley plays in the background. The mission of the ad according to Pepsi was to promote "unity, peace, and understanding."[2] The advertisement was pulled after it was criticized for not handling police brutality and the Black Lives Matter movement seriously.[3]

References

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  1. Watercutter, Angela. "Pepsi's New Kendall Jenner Ad Was So Bad It Actually United the Internet". Wired. Retrieved 2017-04-06.
  2. brannon (2019-06-17). "Case Study: PepsiCo & Kendall Jenner's Controversial Commercial". astute. Archived from the original on November 7, 2022. Retrieved 2022-11-09.
  3. Victor, Daniel (5 April 2017). "Pepsi Pulls Ad Accused of Trivializing Black Lives Matter". The New York Times. Archived from the original on April 8, 2017. Retrieved April 6, 2017.