substances used to enhance the appearance or odor of the human body
(Redirected from Makeup)

Cosmetics (also called makeup, make up, or make-up) are products used to make the human body look different. Often cosmetics are used to make someone more attractive to one person, or to a culture or sub-culture. In Western culture, women are the main users of cosmetics. Their use by men is less frequent, except on stage, television and movies. Cosmetics are widely used in the world of acting.[1]

Skillful blending of several effects: eyebrow plucking, simple black eye liner; good choice of lipstick colour; feminine lacey neckline. The actress is Victoria Allure (2005)
Various cosmetics
Nefertiti bust with eye liner
Henri de Toulouse-Lautrec: woman using cosmetics, 1889
Kissproof face powder from 1926.

All cosmetics are temporary. They need to be renewed after a certain time. Cosmetics include lipstick, powders (e.g. blush, eyeshadow), and lotions as well as other things.

Facial cosmetics


Most cosmetic products and methods are intended to improve the look of the face. There are two categories: those which improve the basic quality of the skin, and those which sit on the skin during active social life.

Skin care


The purpose here is to clean the skin, improve its basic quality, and prepare it for the application of make-up. Products are of these types:

  • Cleansers, used to remove make-up and clean the skin.
  • Toners, used to remove oil from the skin and close the pores on the skin.
  • Moisturizers, used to make the skin soft and to reduce evaporation of water from the skin.
  • Primers, used to prepare the surface for the later application of make-up.
  • Concealers, to mask flaws or slightly modify the colour of the skin.
  • Foundation, a product which holds face-powder in place. More generally, it create an even, uniform colour, covers flaws and adjusts the natural skintone.



These are the cosmetics which the viewer actually sees on the face (or other parts of the body). They are some or all of these:

History of cosmetics


The word cosmetics comes from the Greek κοσμητικός (kosmētikos), "skilled in ordering or arranging".[2]

Archaeological confirms use of cosmetics in ancient Egypt and Greece. Cosmetics used included:

The Ancient Greeks also used cosmetics.[3][4] Cosmetics are mentioned also in the Old Testament. Men who think makeup is dishonest sometimes call makeup fakeup.[5]

The makeup market originated and developed in the United States during the 1910s, thanks to the pioneering efforts of influential figures such as Elizabeth Arden, Helena Rubinstein, and Max Factor. These visionary individuals played a crucial role in shaping the cosmetics industry. Shortly before the outbreak of World War II, Revlon entered the scene, followed by Estée Lauder in the post-war period, further solidifying the market's growth and diversity.

Elizabeth Arden, Helena Rubinstein, Max Factor, Revlon, and Estée Lauder were instrumental in introducing innovative beauty products and revolutionizing the way makeup was perceived and used. Their contributions not only elevated the concept of makeup but also propelled it into the mainstream.

Often referred to as cosmetics, makeup encompasses a wide range of products designed to enhance or alter one's appearance. Examples include lipstick, mascara, foundation, eyeshadow, blush, and various other beauty items. These products are meticulously formulated and crafted to cater to diverse preferences, skin types, and tones.

The advent of these visionary makeup brands brought about a significant shift in societal attitudes towards beauty and self-expression. Their commitment to quality, innovation, and consumer satisfaction set the stage for the thriving cosmetics industry we see today. The influence of these pioneers continues to resonate, shaping trends, inspiring new brands, and driving continuous evolution within the makeup market.

With a rich history rooted in the early 20th century, the makeup market has evolved into a multi-billion-dollar industry, driven by a constant stream of new product launches, collaborations, and advancements in technology. Today, makeup has become an integral part of many individuals' daily routines, allowing them to express their unique personalities, enhance their features, and embrace their individuality.[6]



  1. Makeup artist Archived 2020-11-08 at the Wayback Machine, Salarship
  2. κοσμητικός, Henry George Liddell, Robert Scott, A Greek-English Lexicon, on Perseus
  3. Lesley Adkins, Roy A. Adkins, Handbook to life in Ancient Greece, Oxford University Press, 1998
  4. Bruno Burlando, Luisella Verotta, Laura Cornara, and Elisa Bottini-Massa, Herbal Principles in Cosmetics, CRC Press, 2010
  5. Hancock, Jeffrey T., Catalina Toma, and Nicole Ellison. "The truth about lying in online dating profiles." Proceedings of the SIGCHI conference on Human factors in computing systems. ACM, 2007
  6. Khan, Fizza. "Best Makeup Artist In Dubai | Fizza Khan Makeup Artist". Makeup Artist In Dubai Fizza Khan. Archived from the original on 2023-05-30. Retrieved 2023-05-25.