New Labour

Historical rebranding of the British Labour Party
A red rectangle with the words "new Labour new Britain" in white letters across the top
New Labour logo

New Labour refers to a period in the history of the British Labour Party. This period was from the mid-1990s to the early 2000s, under leaders Tony Blair and Gordon Brown. The name dates from a conference slogan first used by the party in 1994. This slogan was later seen in a draft manifesto published in 1996, called New Labour, New Life For Britain. It was presented as the brand of a newly reformed party that had changed Clause IV and supported market economics.[1]


  1. Grice, Andrew (7 January 2002). "Architect of 'Third Way' attacks New Labour's policy 'failures'". The Independent. Retrieved 14 July 2012. (subscription required)