Product placement
marketing technique where references to specific brands or products are incorporated, inline, into another work
Product placement, also called embedded marketing, is a way works, like movies and TV shows, reference another product to serve as an advertisement.[1][2] The product is simply placed and used on the movie or TV show. This is often done by loaning the products, when the products would be too expensive to buy. In 2021, these agreements between companies and movies/TV shows were worth over $20 billion.[3]
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References
change- ↑ "When Ads Get Personal". CEO. September 1, 2001. Archived from the original on June 26, 2015. Retrieved May 28, 2014.
The executive creative director at marketing firm RTCdirect, in Washington, D.C., Shapiro sees embedded marketing as the logical next stage in the development of loyal brands.
- ↑ Lomax, Alyce (March 23, 2006). "Advertising, Disrupted". The Motley Fool. Archived from the original on April 15, 2011. Retrieved September 2, 2010.
Product placements and programming with embedded marketing messages are also becoming more prevalent.
- ↑ Haigney, Sophie (2022-06-23). "Anatomy of a Product Placement". The New York Times. ISSN 0362-4331. Retrieved 2022-06-24.
The majority of product placement in film and television, Jones said, happens on a quid-pro-quo basis rather than in exchange for payment.
