TCBY
American frozen-yogurt company
TCBY (The Country's Best Yogurt) is an American chain of frozen yogurt stores. It is one of the largest United States retailers of soft-serve frozen yogurt.
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Chain restaurant/Franchise |
| Founded | 1981 in Little Rock, Arkansas |
| Headquarters | , United States |
Number of locations | >470[1] |
Area served |
|
Key people | Dustin Lyman CEO |
| Products | Frozen yogurt / Ice cream |
| Parent | Mrs. Fields (2000–present) |
| Website | tcby |
The first TCBY was in Little Rock, Arkansas. In 1982, they began franchising. By 1984, TCBY had over 100 stores.
Before 1984, the original name of the company was This Can't Be Yogurt. However, a competitor, I Can't Believe it's Yogurt, forced TCBY to change its name from its initials. TCBY picked "The Country's Best Yogurt".[2]
TCBY offers frozen yogurt in a variety of flavors. These flavors include Chocolate, White Chocolate Mousse and Golden Vanilla. TCBY also offers drinks, including smoothes and Frappe Chillers.
References
change- ↑ "TCBY Offering Its Own Stimulus Package in Store Giveaway". Yahoo! Finance.[permanent dead link]
- ↑ "Alphabet Soup". Slate. Retrieved May 14, 2021.
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