Tupperware
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Tupperware is a American food storage company. It sells and fixes plastic containers for home, kitchen, and personal use.
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| Company type | Subsidiary |
|---|---|
| Founded | 1946 in Leominster, Massachusetts |
| Founder | Earl Tupper |
| Headquarters | |
| Products | Preparation, storage, serving products for the kitchen and home, and beauty products |
| Revenue |  US$2.26 billion (2017) |
Number of employees | 13,500 (2010)[1] |
| Parent | Tupperware Brands |
| Website | www |
History
changeThe company was created in 1942 by Earl Tupper.[2] It became a public subsidiary in 1946 as Tupperware Brands.[3]
First products
changeTupperware released its first product, a plastic bowl, in 1946.
According to a 2018 Smithsonian article:
[The bowl] was widely praised by the [growing] plastic industry ... which wanted quality plastic products in consumer hands. “It was also featured as an icon of modern design,” [Smithsonian curator Shelley Nickles] says. An article in House Beautiful described its sleek, translucent, green-and-white lines as “fine art for 39 cents.” That was the original cost of the bowl, which translates to about $5.50 in today’s money. Now, a three-piece set of the Wonderlier bowl, its successor, goes for $35.00.
21st century
changeIn 2023, Tupperware was sold in nearly 70 countries.[4]
Tupperware filed for bankruptcy in September 2024, reporting $812,000,000 in debt.[5]
Marketing model
changeAlso see: Multi-level marketing
Tupperware is a multi-level marketing company.[6]
In the 1950s it became common for women to hold "Tupperware parties" at their homes. Selling Tupperware empowered many women to earn some income and independence - even if they could not work outside the home.[4][5] It was one of just a few socially acceptable ways for women to earn money.[4]
According to marketing professor Venkatesh Shankar:[4]
[Tupperware] had tremendous cultural impact. The famous neighborhood house parties where Tupperware products were sold by the host to her family and friends was a new way of marketing, combining socializing with direct sales.
Examples
change-
Tupperware soup and sandwich containers -
A Tupperware pitcher and bowls -
Tupperware container lids -
Tupperware cups -
Tupperware container
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Related pages
changeReferences
change- ↑ "Form 10-K Annual Report Filed Feb 22, 2011 (FY 2010)". Tupperware Inc./SEC Filing. Archived from the original on 2012-07-27.
- ↑ Staff, Community Advocate (2023-10-18). "How Earl Tupper turned one product into a household name". Fifty Plus Advocate. Retrieved 2024-08-08.
- ↑ "For Tupperware, our history started 77 years ago with a paint can". Tupperware Brands Corp. Retrieved 2024-08-08.
- ↑ 4.0 4.1 4.2 4.3 Kavilanz, Parija (2023-04-13). "So this is how the Tupperware party ends | CNN Business". CNN. Retrieved 2024-11-13.
- ↑ 5.0 5.1 Mishra, Savyata; Knauth, Dietrich (September 18, 2024). "Tupperware files for bankruptcy as its colorful containers lose relevance". Reuters. Retrieved November 13, 2024.
- ↑ Graham, Megan (October 24, 2024). "Companies Like Tupperware Made Multilevel Marketing Famous. Now Some Newer MLMs Are Ditching It". The Wall Street Journal. Retrieved November 13, 2024.
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