Xiaomi Auto

Chinese automotive division of Xiaomi

Xiaomi Automobile Co., Ltd or Xiaomi Auto (Chinese: 小米汽车) is a automotive subsidiary of Xiaomi.

Xiaomi Automobile Co., Ltd
Native name
小米汽车有限公司
Company typeSubsidiary
IndustryAutomotive
FoundedSeptember 2021; 3 years ago (September 2021)
HeadquartersBeijing, China
Key people
Lei Jun
OwnerXiaomi
Websitexiaomiev.com

History

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In March 2021, the Chinese technology company Xiaomi initiated activities that would allow it to enter the automotive industry and begin producing its own brand of cars,[1] which sealed the establishment of Xiaomi Automobile in September of the same year.[2] A 500-person team began research and development work at the headquarters in Beijing and began searching for a technology partner among domestic Chinese automotive concerns such as Great Wall Motors[3] or SAIC Motor.[4] In order to put the Xiaomi car into production, the parent company invested 10 billion yuan.[5]

The project of the first Xiaomi car was developed under the codename "MS11", its first details were revealed in January 2023 as part of a leak of monitor photos, which included graphics of the planned vehicle.[6] W sierpniu tego samego roku Xiaomi Automobile uzyskało zgodę na produkcję samochodów elektrycznych od chińskiego rządowego organu regulacyjnego,[7] in turn, in November, the first official information about the result of the construction work appeared. The first official information about the name, technical specifications and key features of the appearance of Xiaomi SU7 was published,[8] for the production of which a partnership was concluded with the concern BAIC Group.[9]

Contrary to earlier plans, production started not in early 2024, but in December 2023,[10] and the world premiere of the car itself took place just before the end of 2023. Even before the first units were delivered to buyers, Xiaomi Automobile made cosmetic changes to the appearance and specification in response to customer feedback. The letters with the company's inscription on the trunk lid were reduced, the alloy wheels were enlarged, and optional carbon fiber bodywork details were added.[11] At the end of March 2024, a price list of 215,900 yuan for the basic variant was published, launching distribution in showrooms and deliveries to customers. Within one price from the publication of the price list, 50 thousand orders were collected.[12]

Products

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Xiaomi SU7

References

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  1. "Xiaomi planuje produkować samochody elektryczne. Czy wkrótce na naszych ulicach zobaczymy Xiaomi Mi Car?" (in Polish). Retrieved 2023-11-25.
  2. "Xiaomi Automobile Co Ltd". Retrieved 2023-11-25.
  3. "Xiaomi i Great Wall Motor stworzą elektryczny samochód. Partnerstwo ma zostać ogłoszone w przyszłym tygodniu" (in Polish). Retrieved 2023-11-25.
  4. "Lei Jun spotted at SAIC headquarters after visiting multiple car companies over the past few weeks". Retrieved 2023-11-25.
  5. "Chinese smartphone maker Xiaomi to invest $10 billion". Retrieved 2023-11-25.
  6. "From Phones To Cars: Xiaomi MS11 Leaked In China". Retrieved 2023-11-25.
  7. "Xiaomi Gets Greenlight From Chinese Government Agency To Build EVs". Retrieved 2023-11-25.
  8. "Xiaomi's first EV revealed in China, to be called Xiaomi SU7". Retrieved 2023-11-25.
  9. "BAIC unit applies for approval to build Xiaomi-branded EVs in China". Retrieved 2023-11-25.
  10. "Xiaomi SU7 interior unveiled in spy shots". Retrieved 2023-11-25.
  11. "Xiaomi Tweaks SU7 Design After Listening To Customer Feedback". Retrieved 2024-01-17.
  12. "Xiaomi SU7 received 50,000 firm orders in 27 minutes, undercuts Tesla Model 3 by 4,100 USD". Retrieved 2024-03-29.