Wikipedia

Durag Activity

2021 single by Baby Keem and Travis Scott

"Durag Activity" (wrote in all lowercase) is a song by American rappers Baby Keem and Travis Scott, released on April 30, 2021, by Columbia Records and PGLang as one of the singles from Keem's first studio album The Melodic Blue (2021). The song was written by Keem and Scott with producer Brick!.[1][2]

"Durag Activity"
Single by Baby Keem and Travis Scott
from the album The Melodic Blue
ReleasedApril 30, 2021
Length3:45
Label
Songwriter(s)
Producer(s)Brick!
Baby Keem singles chronology
"No Sense"
(2021) 		"Durag Activity"
(2021) 		"Family Ties"
(2021)
Travis Scott singles chronology
"Buss It (Remix)"
(2021) 		"Durag Activity"
(2021) 		"Escape Plan" / "Mafia"
(2021)
Music video
"Durag Activity" at YouTube

Background change

The song was announced by Baby Keem on April 21, 2021, before it was released in April 30.[3]

In May 2021, Madonna posted a photo of herself wearing a bandana with "durag activity" in the captions on Twitter. Keem responded to the post with, "...Can I send you a Durag?" and then he said, "did I humble Madonna?"[4]

Composition change

Wongo Okon of Uproxx describes the song as Baby Keem "leading the way with near-mumble raps" before Travis Scott "arrives with his trademark autotune croons (style)".[5] In the song, Baby Keem and Travis Scott talk about "money, influence, and women in their lives", which they describe as "durag activity", over a "clicking, slinking" beat.[6] "Distorted piano chords" can also be heard in the instrumental.[7][8]

Critical reception change

Sophie Caraan of Hypebeast said, "The effortless (easy) delivery from both Keem and Scott provide a new layer of texture for the bars they drop (lyrics) — which are mostly about getting rich — and almost gives it a new meaning, putting emphasis on the importance fusion of flow, cadence and lyricism."[8] Erika Marie of HotNewHipHop called the song "laid back" and "slow-burning".[9]

Music video change

The music video for the song was released on April 30, 2021. Directed by Eliel Ford, it shows Baby Keem as a mob boss and opens with him in a suit, rapping his verse while someone in the background is beat up.[10][11] After "laying hands on an enemy", Keem gets tied to a chair with Travis Scott, but they "get out the situation".[5][11]

Charts change

Chart (2021) Peak

position

53 53
77 77
Lithuania (AGATA)[14] 67
New Zealand Hot Singles (RMNZ)[15] 6
96 96
85 85
38 38

Certifications change

Certifications for "Durag Activity"
Region Certification Certified units/sales
Canada (Music Canada)[19] Gold 40,000 
United States (RIAA)[20] Gold 500,000 

 sales+streaming figures based on certification alone

References change

  1. ↑ S., Madusa (May 29, 2021). "Baby Keem Asks If He "Humbled Madonna" After Her "Durag Activity" Tweet". HotNewHipHop. Archived from the original on May 29, 2021.
  2. ↑ Cho, Regina (2021-05-03). "Baby Keem is coming for revenge in "durag activity" video". Revolt. Archived from the original on May 6, 2021.
  3. ↑ Rose, Jordan (April 30, 2021). "Baby Keem Connects With Travis Scott in Video for "Durag Activity"". Complex. Archived from the original on April 30, 2021.
  4. ↑ S., Madusa (May 29, 2021). "Baby Keem Asks If He "Humbled Madonna" After Her "Durag Activity" Tweet". HotNewHipHop. Archived from the original on May 29, 2021.
  5. ↑ 5.0 5.1 Okon, Wongo (2021-04-30). "Travis Scott And Baby Keem's 'Durag Activity' Is A Clouded Banger". UPROXX. Archived from the original on April 30, 2021.
  6. ↑ Kaye, Ben (2021-04-30). "Baby Keem teams with Travis Scott on new track "durag activity": Stream". Consequence. Archived from the original on April 30, 2021.
  7. ↑ Cite error: The named reference :12 was used but no text was provided for refs named (see the help page).
  8. ↑ 8.0 8.1 Caraan, Sophie (2021-04-30). "Baby Keem and Travis Scott Deliver Debut Collab "durag activity"". HYPEBEAST. Archived from the original on April 30, 2021.
  9. ↑ Marie, Erika (April 30, 2021). "Baby Keem Connects With Travis Scott On "Durag Activity"". HotNewHipHop. Archived from the original on June 2, 2021.
  10. ↑ Cite error: The named reference :02 was used but no text was provided for refs named (see the help page).
  11. ↑ 11.0 11.1 Walker, Joe (2021-04-30). "Travis Scott Joins Baby Keem For 'Durag Activity' Video On Kendrick Lamar's pgLang". HipHopDX. Archived from the original on April 30, 2021.
  12. ↑ "Travis Scott Chart History (Canadian Hot 100)". Billboard. Retrieved May 15, 2021.
  13. ↑ "Travis Scott Chart History (Global 200)". Billboard. Retrieved August 22, 2021.
  14. ↑ "2021 18-os savaitės klausomiausi (Top 100)" (in Lithuanian). AGATA. May 7, 2021. Retrieved July 2, 2021.
  15. ↑ "NZ Hot Singles Chart". Recorded Music NZ. May 10, 2021. Retrieved May 10, 2021.
  16. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved May 13, 2021.
  17. ↑ "Travis Scott Chart History (Hot 100)". Billboard. Retrieved May 15, 2021.
  18. ↑ "Travis Scott Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved May 15, 2021.
  19. ↑ "Canadian single certifications – Baby Keem & Travis Scott – Durag Activity". Music Canada. Retrieved November 17, 2022.
  20. ↑ "American single certifications – Baby Keem & Travis Scott – Durag Activity". Recording Industry Association of America.
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