Exeed

premium SUV marque by Chery Automobile

Exeed (Chinese: 星途; pinyin: Xīngtú; stylized in all caps) is an exceptional luxury vehicle brand that was owned by Chery.

Exeed Automobile Co., Ltd.
Product typeSubsidiary
OwnerChery Automobile
CountryChina
IntroducedSeptember 14, 2017; 7 years ago (2017-09-14)
MarketsChina
Russia and CIS states
Middle East
South America
Website

History

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Beginnings

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In September 2017, Chery announced the launch of a new car brand created with export markets in mind,[1] presenting a pre-production model of the Exeed TX SUV, still bearing the logos of the parent company at that time.[2] In 2018 and 2019, Exeed presented two more prototypes heralding the future portfolio of the emerging brand,[3][4] to officially debut on the market in March 2019 with the production version of the Exeed TX model.[5] In the same year, Exeed's offering was expanded with a second model, the compact Exeed LX,[6] a z początkiem 2020 roku - flagowy Exeed VX.[7]

In the second decade of the 21st century, Exeed expanded into foreign markets, starting sales in Russia in addition to China at the end of 2020.[8] The following year, under the "Vantas" brand, the EXT and VX models were to be sold through a private importer also in the United States, but the plans were prevented by the bankruptcy of the local company.[9] In 2022, Exeed expanded its market reach through official channels to include Middle Eastern countries, starting with the United Arab Emirates.[10] and also South America through Chile.[11]

Expansion

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The second wave of the Exeed range expansion began in 2023, when the fourth SUV in the range was unveiled in January in the form of the Yaoguang,[12] which was named Exeed RX on global markets.[13] In the same year, Exeed expanded its offer with the first electric car line "Sterra". In addition to the SUV Sterra ET, it also created the first car that is not an SUV, but a large limousine in the form of the model Sterra ES.[14] Specifically for the export of these models to global markets, a separate brand Exlantix was created in the second half of 2024.[15]

Vehicles

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Current models

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Concept vehicles

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  • TX concept (2017), a mid-size SUV previewing the production TX, badged as a Chery
  • LX concept (2018), a compact electric SUV
  • E-IUV (2019), a compact electric SUV
  • VX concept (2019), a full-size SUV previewing the production VX
  • Stellar (2021), a mid-size electric SUV
  • AtlantiX concept (2022), a mid-size SUV previewing the production Yaoguang

References

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  1. "Exeed TX: China's Chery launches new brand and SUV for Europe". Retrieved 2024-10-22.
  2. "EXEED brand is Chery's answer to Europe". Retrieved 2024-10-22.
  3. "Exeed LX from Chery Auto Will Be Soon Ready in China Market". Retrieved 2024-10-22.
  4. "EXEED VX CONCEPT IN BEELD" (in Dutch). Retrieved 2024-10-22.
  5. "Chery EXEED TX SUV rolls off production line, to go on sale at the end of March". Retrieved 2024-10-22.
  6. "Chery's High-end EXEED LX Launches in Chinese Market, Price Starting at 125,900 yuan". Retrieved 2024-10-22.
  7. "挺实在的大个子 全新星途VX外观实拍" (in Chinese). Retrieved 2024-10-22.
  8. "Independence, High End, Global Recognition: EXEED Shows "Chinese Strength" in Russia". Retrieved 2024-10-23.
  9. "China's Vantas Releases Preliminary Specs For U.S.-Bound TXL and VX SUVs". Retrieved 2024-10-23.
  10. "Luxury brand EXEED launches in the UAE". Retrieved 2024-10-23.
  11. "Exeed, la marca de lujo de Chery, llegará a Chile en 2022" (in Spanish). Retrieved 2024-10-23.
  12. "Exeed Yaoguang SUV Pre-Sale Officially Starts In China At 24,800 USD". Retrieved 2024-10-22.
  13. "EXEED Unveils Luxurious & Futuristic RX". Retrieved 2024-10-22.
  14. "Chery unveiled Sterra ET SUV and ES sedan with CATL inside, 700 km range, and 800V architecture". Retrieved 2024-10-22.
  15. "EXEED EXLANTIX ET - НОВЫЙ ЭЛЕКТРИЧЕСКИЙ КРОССОВЕР СКОРО В РОССИИ" (in Russian). Retrieved 2024-10-22.
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