F1rst Motors

Car dealership

F1rst Motors is a car dealership in the United Arab Emirates (UAE) that buys and sells luxury cars. It is part of the Alpago Group and is located in Dubai. The company also has an online marketplace where people can sell their cars and number plates.[2]

F1rst Motors
Company typePrivate
IndustryCar dealership
Founded2021
HeadquartersDubai, United Arab Emirates
Area served
UAE
Key people
Ali Pacino (CEO)[1]
ParentAlpago Group
WebsiteOfficial website

History

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F1rst Motors started in 2021. It is part of the Alpago Group, which is a large business group in Dubai.[3] Ali Pacino is the company's CEO.[1] Since it started, the company has sold more than 1,000 cars.[4]

The company is popular with well-known people. Fernando Alonso, a two-time Formula One champion, has visited the showroom.[5] Other famous visitors include YouTubers Enes Yilmazer,[6] Carwow presenter Mat Watson, and Shmee150 (Tim Burton), and sportspeople including MS Dhoni, and LeBron James.[2]

In 2024, F1rst Motors created an online service for selling luxury cars.[7] They also started a service for buying and selling special number plates. These plates are important and popular in the UAE.[8]

Awards

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  • 2022 - Showroom of the Year - Bespoke by Dubizzle[9]

References

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  1. 1.0 1.1 Abigael, Nicole (6 November 2024). "Meet Ali Pacino: 'Nobody cares about the smaller cars' says the man behind Dubai's F1rst Motors". Arabian Business. Retrieved 19 December 2024.
  2. 2.0 2.1 "F1rst Motors Reaches 150 Million Views on Social Media, Drawing Global Attention". MENAFN. 17 November 2024. Retrieved 19 December 2024.
  3. Sambidge, Andrew (5 March 2022). "Will Palm Jumeirah's Frond G become the Middle East's 'billionaires row'?". Arabian Business. Retrieved 19 December 2024.
  4. "10 motoring brands ready to optimise your road trip". The Times. 8 March 2024. Retrieved 19 December 2024.
  5. Kelshikar, Tushar (3 October 2024). "Fernando Alonso checks out supercars at F1rst Motors in Dubai". The Supercar Blog. Retrieved 19 December 2024.
  6. White, Rory (4 July 2022). "I'm a car dealer and the cars in my showroom are worth £80million – including a £13million Porsche". The Sun. Retrieved 19 December 2024.
  7. "F1rst Motors Launches a Car Selling Platform on Their Official Website". Yahoo Finance. 19 November 2024. Retrieved 19 December 2024.
  8. "F1rst Motors Expands Offerings with New Platform for Buying and Selling Exclusive Number Plates". The Globe and Mail. 16 November 2024. Retrieved 19 December 2024.
  9. "DUBIZZLE CARS AWARDS 2022". Dubizzle.com. Retrieved 19 December 2024.