former WarnerMedia video-on-demand service provider

HBO Max (rebranding as Max) is a subscription video on demand streaming service from WarnerMedia Entertainment. It is part of AT&T's WarnerMedia. The service was launched on May 27, 2020.

Type of site
OTT video streaming platform
DissolvedMay 22, 2023; 13 months ago (2023-05-22)
Predecessor(s)HBO Go (U.S. only)
DC Universe
HeadquartersNew York City
Area servedUnited States
Puerto Rico
Key peopleCasey Bloys (Chief Content Officer)
Andy Forssell (head of business operations)
ParentWarnerMedia Direct
UsersIncrease 44.2 million
(as of April 22, 2021)[1]
LaunchedMay 27, 2020; 4 years ago (2020-05-27)

HBO Max is based on WarnerMedia's HBO premium TV service. It includes all of its programming including movies and television shows made by Warner Bros., as well as television channels that it owns such as CNN, Cartoon Network, TBS, and Turner Classic Movies (TCM).

In mid-to-late 2023, HBO Max started rebranding to the name "Max" (stylized as "max").[2][3] Many people did not like this change, and Max began losing subscribers.[4]


  1. Spangler, Todd; Spangler, Todd (April 22, 2021). "HBO Max Gains 3 Million Subscribers in Q1, AT&T Beats Wall Street Forecasts". Variety. Retrieved April 22, 2021.
  2. "HBO Max to be renamed 'Max' with the addition of Discovery+ content". April 12, 2023. Retrieved August 31, 2023.
  3. Vilas-Boas, Savannah Salazar, Eric (April 12, 2023). "They Really Are Just Calling It Max". Vulture. Retrieved August 31, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
  4. Roth, Emma (August 3, 2023). "HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers". The Verge. Retrieved August 31, 2023.