Hydrox
Hydrox is a cream-filled cookie sandwich made by Leaf Brands. It originally launched in 1908, and was made by Sunshine Biscuits for over 90 years.[1] Hydrox cookies have a sweet filling and a crunchy cookie shell.[2]
The Oreo cookie, introduced in 1912, was inspired by the Hydrox. The Oreo eventually became more popular than Hydrox which resulted in Hydrox being thought of as a copy of Oreo.[3] Hydrox was mostly closed in 1999 after Sunshine was bought by Keebler, which was later bought by Kellogg's.[3]
In 2008, fans of Hydrox made thousands of phone calls and an online petition asking Kellogg's to make Hydrox again for its 100th anniversary.[4] Kellogg's started making Hydrox again for less than one year. In September 2015, Leaf Brands began making Hydrox again with a new recipe.[5] Leaf Brands filed a report with the US Federal Trade Commission in 2019. Leaf Brands claimed that the maker of Oreos, Mondelez International, unfairly put Hydrox products behind Oreo products on supermarket shelves.[6]
Related pages
changeReferences
change- ↑ Eber, H. (February 26, 2012). "The Big O: The Chelsea-born Oreo cookie celebrates its 100th birthday". New York Post. pp. 44–45.
- ↑ Christopher Rhoads (January 19, 2008). "The Hydrox Cookie Is Dead, and Fans Won't Get Over It". The Wall Street Journal. Retrieved November 29, 2009.
- ↑ 3.0 3.1 Paul Lukas (March 15, 1999). "Oreos to Hydrox: Resistance Is Futile". Fortune. Retrieved November 29, 2009.
- ↑ Christopher Rhoads (May 28, 2008). "Hydrox Redux: Cookie Duels Oreo, Again". The Wall Street Journal.
- ↑ Schroeder, Eric (September 4, 2015). "Leaf Brands production of Hydrox cookies". Food Business News.
- ↑ Gasparro, Annie (January 17, 2019). "Oreo Competitor Makes Federal Case Out of 'Cutthroat' Cookie Rivalry". Wall Street Journal. Retrieved October 30, 2021.
